The Association of Magazine Media

Imagination Awards

Event Information
May 12, 2016

 
Imagination Awards 2016 Winners Announced
Winners were announced live at the 2016 Imagination Awards dinner and ceremony on Thursday, May 12th at the IMAG Annual Conference. 
 
Audience

Leveraging Online Engagement
Roadkill Magazine

To further engage its huge YouTube following, Roadkill defied traditional media progression by launching a print magazine, giving it an impressive multiplatform model that attracts new audiences. 
 

Content

National Park Service Centennial
Backpacker

Featuring events, videos, social, and print and web anchors, Backpacker’s year-long project celebrated the National Park Service’s 100th anniversary, bringing stories to life and highlighting preservation efforts. 
 

Digital

PORTER Shoppability: Enabling Real-Time Purchases Through Content
PORTER Magazine

PORTER leveraged mobile technology to enable real-time shopping from its print magazine to create a seamless experience with over 700 products right at your fingertips.

Events

Dwell Presents the Monogram Home
Dwell

Print, digital, social and experiential learning came together in The Monogram Modern, a fully designed house that opened its doors to 10,000 visitors around the country. 

Gingerbread Boulevard
Taste of Home

Gingerbread Boulevard, featuring life-size gingerbread houses showcasing holiday traditions from around the country, hosted over 350,000 live visitors and millions more via a mobile-enabled virtual tours.

Leadership

Catapult Creative Labs
Active Interest Media

Catapult Creative Labs offers expert marketing consultation and execution in the areas of video, research, content marketing and lead generation across AIM’s six enthusiast divisions. 

Revenue

Atlantic Re:think and Netflix House of Cards' “The Ascent”
The Atlantic

Driving results through original reporting, expert interviews and data visualization, “The Ascent” bridges real politics and House of Cards characters for a successful example of native advertising. 

 

 
Finalists:
Audience
For work in targeting, building and engaging an audience. 

Members Edition
August Home Publishing

Curves Ahead
Backpacker

The Host
Mpls.St.Paul. Magazine

Leveraging Online Engagement
Roadkill Magazine

LIve Online Debate: Countering Violent Extremism
The Islamic Monthly

 
Content
For quality and innovation in creating and distributing magazine media branded content and services. 

National Park Service Centennial
Backpacker

Your Rooms We Love
Dwell

Special Issue: The Floss 500
mental_floss

Special Spring Issue: Garden for Wildlife:
National Wildlife Magazine

"Take 5" Videos
Opera News

The Factory
Surfing Magazine

 
Digital
For work on digital platforms, including web, mobile apps, mobile web, digital editions and other.

Behind the Science of The Martian
Astronomy

Custom CMS to Create Personalization Through Robust Data Structures
Domino Media Group

Forbes Under 30 App
Forbes Media

PORTER Shoppability: Enabling Real-Time Purchases Through Content
PORTER Magazine

“The Snow Report with Halley O’Brien” Video Series
SKI Magazine


Events
For work on branded live events. These events may be regional, national or international in scope, and either ongoing or one of
a kind.

Dirt Magazine’s Kitchen Garden Tour
Dirt 

Dwell Presents the Monogram Home
Dwell

Partnering to Bring a Whole Genome Sequencing to the General Public
Genome Magazine

Roadkill Nights Powered by Dodge
Roadkill Magazine

Gingerbread BLVD
Taste of Home

Taste of Home Cooking School
Taste of Home

 
Leadership
For work on defining, building and evolving the magazine media brand or company.

Catapult Creative Labs
Active Interest Media

Improving Employee Engagement and Retention Through Employee Feedback
AFAR Media

Innovation and Unification of Content, Commerce and Community
Domino Media Group

ScientificAmerican.com
Scientific American

Delivering on Promises
TEN's Executive Leadership Team, Led by Scott Dickey

 
Revenue
For work on driving new or incremental revenue from any or all aspects of the brand. 

“Bring Bertram Back” Brand Relaunch
Active Interest Media

AFAR Journeys
AFAR

Atlantic Re:think and Netflix House of Cards' "The Ascent"
The Atlantic

Motor Trend Video on Demand
Motor Trend

Stage & Studio: The Acoustic Musician’s Guide to Creating, Performing and Recording
Stringletter

 

Thank you to our judges... 

Diane Bacha, Editorial Director, Kalmbach Publishing Co.
Stephen Blake, Vice President, Design, Dwell
Beth Brenner, Chief Revenue Officer, Domino Media Group
Beth Buehler, Senior Vice President, Digital, Rodale Inc.
Derek Butcher, Chief Technology Officer, AFAR Media
Alec Casey, Chief Marketing Officer, Trusted Media Brands, Inc.
Julia Cosgrove, Vice President and Editor in Chief, AFAR Media
Amanda Dameron, Editor in Chief and Executive Vice President, Content, Dwell
Jonathan Dorn, Senior Vice President, Digital and Data, Active Interest Media
Kent Ebersole, Vice President and General Manager, Outdoor Group, Active Interest Media
Vince Errico, Chief Digital Officer, Trusted Media Brands, Inc.
Ronan Gardiner, Vice President, Publisher/Managing Director, Men's Health
Brook Holmberg, Publisher, Yankee Magazine
Mike Huffstetler, Executive Vice President, Digital, Domino Media Group
Bryan Kinkade, Publisher, AFAR Media
David A. Lusterman, Publisher, Stringletter Publishing
Lyzy Lusterman, Interactive Services Director, Stringletter Publishing
Laura McLaughlin, Production Director, Dwell
Ryan Payne, Senior Vice President, Marketing, TEN: The Enthusiast Network
Don Peschke, Founder, August Home Publishing
Fred Poust, Senior Vice President, Conference and Business Development, Forbes
Erin Puariea, TOH LIVE and General Manager, Taste of Home Cooking School
Bill Shaw, Chief Revenue Officer, Entrepreneur Media
Jeanne Sidner, Innovation Director, Kalmbach Publishing Co.
Shani Silver, Director of Digital Content, Domino Media Group

 
 
WHAT ARE THE IMAGINATION AWARDS?
The Imagination Awards honor the work of independent magazine media companies and brands. These awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results.
 
HOW ARE THE 2016 IMAGINATION AWARD WINNERS CHOSEN?
Panels of judges composed of senior executives from independent magazine media brands in the areas of audience, content, digital, events, leadership and revenue will review entries in their respective areas of expertise. No judge shall review the work of his or her own brand or corporate entity. Entries will be judged on the goals, elements and impact of the program. MPA will notify finalists of their selection in April, 2016.
 
RULES AND ELIGIBILITY
  1. All independent consumer and enthusiast magazines published in the United States are eligible. (Want to know if your brand is considered independent? Ask!
  2. MPA membership is not required.
  3. Digital-only brands are not eligible.
  4. To be considered for a 2016 award, applicants must have completed the project between January 1 and December 31, 2015.
  5. Applicants may submit in multiple categories.
  6. MPA will judge based on both execution and impact.
  7. MPA may extend the award submission deadlines at its discretion.
  8. Self-nomination is encouraged.
 
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