The Association of Magazine Media

Kelly Awards 2018

Event Information
February 6, 2018
Conrad New York
102 North End Avenue
New York, NY

We are pleased to announce the Kelly Awards honoring the creative spirit of excellence and innovation in the art of advertising in magazine media.  Named after former MPA president, Stephen E. Kelly, the Kelly Awards are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives. 

Winners will be announced at the American Magazine Media Conference in New York City on February 6, 2018. Register here


Best Print Magazine Creative
Outstanding and high-impact print creative (minimum full page). To be judged on originality, copy/design and overall effectiveness. May have been part of a multi-platform campaign.

Best Magazine Media Creative/Campaign
Outstanding advertising campaign that utilizes multiple magazine media platforms such as web, mobile, video and print.

Best Custom Magazine Media Program
A first-class magazine media program created by a publisher exclusively for a marketing client/brand. To be evaluated on: originality, creativity and client satisfaction/program results.  


2018 Kelly Awards Finalists

Best Print Magazine Creative

Campaign Title: M&M’s Caramel Launch – Advent Accordion Pop-Out Unit
Magazine: Food Network Magazine
Agency: Mediacom/Starcom
Advertiser: M&M’s (MARS)

Campaign Title: Marie Claire's May Fresh Faces Cover Experience, Presented by Maybelline New York
Magazine: Marie Claire
Advertiser: Maybelline New York

Campaign Title: Reynolds 70th Anniversary Foil Takeover Issue
Magazine: Food Network Magazine
Agency: Havas
Advertiser: Reynolds Aluminum Foil

Campaign Title: Samsung "Cook Like A Pro" Franchise
Magazine: Bon Appétit
Agency: Starcom
Advertiser: Samsung

Campaign Title: “Woman’s Day/Dog’s Day” High-Impact Cover Unit
Magazine: Woman’s Day
Agency: Carat
Advertiser: Nature’s Recipe (Smuckers)

Best Magazine Media Creative/Campaign

Campaign Title: Forbes with Infiniti – Unconventional Minds
Magazine: Forbes
Agency: OMD
Advertiser: Infiniti

Campaign Title: Life Artists: Journeys of Inspiration
Magazine: AFAR
Advertiser: illy coffee

Campaign Title: Road Rally
Magazine: Midwest Living
Advertiser: Indiana Office of Tourism Development

Campaign Title: Share the Adventure with Holland America Line & O, The Oprah Magazine
Magazine: O, the Oprah Magazine
Advertiser: Holland America Line

Campaign Title: The O Mag Insiders for Chico's, Pandora & Clinique
Magazine: O, the Oprah Magazine
Advertiser: Chico’s, Pandora, Clinique


Best Custom Magazine Media Program

Campaign Title: Active Cities
Magazine: Women’s Health
Agency: Saatchi
Advertiser: Toyota RAV4

Campaign Title: Age Well
Magazine: Women’s Health
Agency: Hearts & Science
Advertiser: P&G/RiteAid

Campaign Title: Personal Style Awards
Magazine: Elle
Agency: Mindshare
Advertiser: TRESemmé

Campaign Title: The Adventurist
Magazine: Men’s Health
Agency: UM
Advertiser: Fitbit

Campaign Title: Where Will Color Take You?
Magazine: HGTV Magazine
Advertiser: Sherwin-Williams

Winners will be announced at the American Magazine Media Conference in New York City on February 6, 2018. Register here

A panel of judges composed of top agency creative directors and marketing executives will review entries in their areas of expertise. No judge shall review the work of his or her own brand, agency or corporate entity.  Entries will be judged on the goals, elements and impact of the advertisement or advertising campaign.


  1. At least one ad of the campaign must have appeared in a 2017 issue of an MPA member magazine.
  2. Print ads must be a minimum full page.
  3. Digital-only campaigns are not eligible.
  4. MPA maintains the right to reclassify entries from one category to another.
  5. Self-nomination is encouraged.
  6. Include entry fee of $195 payable to MPA-Kelly Awards.

Please contact Skye Rubel with any questions.