The Association of Magazine Media

Imagination Awards 2018

Event Information
June 14, 2018
Taj Hotel
15 Arlington Street
Boston, MA 02116

Fill out the online application HERE
Download the payment form HERE

View the Call for Entries here.
Contact ImaginationAwards@magazine.org with any questions.


WHAT ARE THE IMAGINATION AWARDS?
The Imagination Awards honor the work of independent magazine media companies and brands. These awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results.

HOW ARE THE 2018 IMAGINATION AWARD WINNERS CHOSEN?
Panels of judges composed of senior executives from independent magazine media brands in the areas of audience, content, digital, events, leadership and revenue will review entries in their respective areas of expertise. No judge shall review the work of his or her own brand or corporate entity. Entries will be judged on the goals, elements and impact of the program. 

TIMELINE
> March 30 | Entry deadline
> May 1 | Finalists announced
> June 14 | Winners announced at the Annual IMAG Conference in Boston. Register here!

Category Descriptions:

AUDIENCE DEVELOPMENT
There will be one award given out in the Audience Development category. This category honors projects and teams for work in targeting, building and engaging an audience. Measurable impact may include context and specific qualitative and quantitative results.

CONTENT
There will be one award given out in the Content category, the Imagination Award for Editorial.This category honors projects and teams for quality and innovation in creating and distributing content across platforms.

DIGITAL
There will be one award given out in the Digital category. This category honors projects and teams for work on digital platforms.

EVENTS
There will be one award given out in the Events category, the Imagination Award for Events.This category honors projects and teams for work on branded live events. 

LEADERSHIP
There will be one award given out in the Leadership category. This category honors projects and teamwork done to define, build or evolve the business or culture of a magazine media brand or company. 

REVENUE
There will be three awards given out in the Revenue category, the Imagination Award for Advertising Revenue, the Imagination Award for Native Revenue and the Imagination Award for General Revenue. This category honors projects and teams for work on driving new or incremental revenue. Programs may be ongoing or episodic and must include context and results.


RULES AND ELIGIBILITY

  1. All independent consumer and enthusiast magazines published in the United States are eligible. (Want to know if your brand is considered independent? Ask!
  2. MPA membership is not required.
  3. Digital-only brands are not eligible.
  4. To be considered for a 2018 award, applicants must have completed the project between January 1 and December 31, 2017.
  5. Applicants may submit in multiple categories.
  6. MPA will judge based on both execution and impact.
  7. MPA may extend the award submission deadlines at its discretion.
  8. Self-nomination is encouraged.