The Association of Magazine Media

American Magazine Media Conference 2017

Event Information
February 8, 2017
Conrad New York
102 North End Avenue
New York, NY

Join 400 of the most influential people in the magazine media industry
at AMMC 2017 to find out what’s next up in magazine media and on the horizon for competitive and complementary industries.

Or download a registration form: AMMC 2017 Registration
 


 
   THE VALUE OF QUALITY CONTENT: EXPERT STORYTELLING




David Remnick
Editor, The New Yorker

 

 

 

 

Award-winning filmmaker Ron Howard sits with The New Yorker’s David Remnick for a discussion on expert storytelling and the value of quality, credible content in today’s crowded media industry.

 


Gretchen Carlson
(Moderator)

 
   EDITORS TAKE THE STAGE:
JOURNALISTIC STANDARDS IN THE SPOTLIGHT

In today’s world where credible journalism is increasingly competing with fake news and self-appointed content providers, the country’s top magazine media journalists prove why editors work better than algorithms and why quality content must remain central to the media universe.
 

Jess Cagle

Jane Francisco

Cindi Leive

Adam Moss

Liz Vaccariello

 

MAGAZINES WORK: THE HOW AND THE WHY
As owner/operator of highly successful enthusiast magazines, Marvin Shanken knows how magazine media brands work to satisfy both loyal readers and premium advertisers. He discusses his distinct style and proven approach with The New York TimesJim Rutenberg.


Jim Rutenberg
The New York Times

Marvin R. Shanken
M. Shanken Communications

Leaders of the most popular independent magazine media brands join the
conversation on why magazines perform unlike any other media, with devoted audiences,
passionate communities, and engaged consumers. Hear how they keep customers
coming back for more.


Andrew Clurman
Active Interest Media

Bonnie Kintzer
Trusted Media Brands

Declan Moore
National Geographic Partners

Pam Wasserstein
New York Media

 

 

 
  


BUILDING ADDICTS:
HOW HBO HOOKS SUBSCRIBERS

HBO Chairman and CEO Richard Plepler sits with Time Inc.'s Chief Content Officer Alan Murray to talk about how the world's most successful pay TV service builds brand addiction among its over 131 million subscribers in more than 60 countries. With quality programming that keeps viewers craving more, HBO earned a record 43 Primetime Emmys in 2015, the most of any network in 43 years.

 

TECH AT THE CENTER OF STRATEGY
From fashion to finance, hear how the most innovative companies are using technology to create new businesses, transform established brands and operate at scale.


Joe Brown
Editor in Chief
Popular Science

(Moderator)


Christine Hunsicker
Founder and CEO
Gwynnie Bee

 

Michael Federle
President and COO
Forbes Media

 

 

  

SEX, LIES AND DATA MINING
Data visualization engages audiences in new ways of thinking, both emotionally and intellectually. Artist and researcher R. Luke DuBois brings analytics to life through surprising and unusual applications. 

 

THE TOPICS OF THE DAY
Moderated by MPA's Linda Thomas Brooks, industry leaders discuss the current trends, hot issues and predictions for the future at the American Magazine Media Conference. 

Rich Battista
President and CEO
Time Inc. 

David Carey
President
Hearst Magazines

Stephen M. Lacy
Chairman and CEO
Meredith Corporation

Maria Rodale
Chairman and CEO
Rodale Inc. 


Robert A. Sauerberg Jr.
President and CEO
Condé Nast


Linda Thomas Brooks
President and CEO
MPA  

 

MAGAZINES WORK(SHOPS): 

Defining the Undefined: Your Elusive Mobile Audience
Uncover the unique mobile habits of your audience. Using insights from MRI’s core national study, Mobile Audience Match zeroes in on your customer base: who they are, where they go, and the devices they use to get there.  But wait, there's more!  With MRI’s Precision Digital product, you can profile your targets in MRI and activate marketing campaigns in any digital marketplace.
Presented by: GfK MRI

Retail & Beyond: Connecting Content to Consumers
Connecting with consumers can be a real challenge in today’s world. CMG will share success stories and strategies to successfully engage with major retailers.  Through predictive analytics and a new digital opportunity, CMG will demonstrate how your brand can connect content to consumers at retail and beyond. 
Presented by: Comag Marketing Group

Mobile 3.0: Better Experiences, Greater Revenue
As mobile continues to redefine the relationship users have with media, it's never been more important to deliver the right experiences to engage users and monetize content. Google has been investing heavily in initiatives to help publishers create sustainable businesses in this changing environment. Hear how they are helping publishers innovate and the opportunities available to you as we enter Mobile 3.0.
Presented by: Google

 

 


The Kelly Awards honor the creative spirit of excellence and innovation in the art of advertising in magazine media. They are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives. 


Michael Clinton
Master of Ceremonies
Hearst

Scott Dickey
Presenter
TEN

Joel Quadracci
Presenter
Quad/Graphics

Wendell Scott
Presenter
ESPN

 

  

MPA LIFETIME ACHIEVEMENT AWARD
Join us as we honor Charles H. Townsend, Former Chairman, Condé Nast for his significant and longstanding contributions to the magazine media publishing industry and society.



Award presented by: 
Cindi Leive
Editor in Chief, Glamour 
 



Who Attends
AMMC is the key conference for the most influential magazine media leaders, including C-suite, presidents and senior staff who represent both publishing and content sides of the business. 

Programming
Leaders from across the medium spectrum and key related industries will be on stage to share ideas and experience to keep the industry headed north. 

Agenda to include relevant issues and topics pertaining to the changing media landscape, offering the opportunity to network and share expertise. Highlights include: 

  • C-suite insights
  • Sales and marketing leadership
  • Business transformation
  • Mobile activation
  • Video
  • Native content
  • Audience development
  • Big data

AMMC Steering Committee

Efram “Skip” Zimbalist, III, Executive Chairman, Active Interest Media
Eric Zinczenko, CEO, Bonnier Corporation
Larry Diamond, CFO, Bloomberg Businessweek
Bob Sauerberg, President and CEO, Conde Nast
Paul Rossi, President, The Economist Group
Michael Clinton, President, Marketing and Publishing Director, Hearst Magazines
Marvin Shanken, Chairman, M. Shanken Communications
Tom Harty, President and COO, Meredith Corporation
Maria Rodale, Chairman and CEO, Rodale Inc.
Joe Ripp, Chairman, Time Inc.
Bonnie Kintzer, President and CEO, Trusted Media Brands, Inc.

2017 Conference Details

Details
Conrad New York
102 North End Avenue, New York City
Wednesday, February 8, 2017

Reservations can be made at the Conrad New York for our conference dates. Please call (888) 370-1936 to make a reservation.

Timing
Continental Breakfast and Check-in.................................... 8:00-9:00am
Keynotes, panels, breakout sessions and lunch................ 9:00am-4:45pm
Awards program and reception........................................... 4:45-6:30pm

Please contact Katie Sicking at ksicking@magazine.org or 212-872-3748 if you have questions or need assistance with registration. 
 

 


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