American Magazine Media Conference 2016
Join 400 of the most influential people in the magazine media industry at AMMC 2016 to find out what’s next up in magazine media and on the horizon for competitive and complementary industries.
MEDIA WITH PURPOSE
SLEEP NO MORE?
- Jess Cagle, Editorial Director, People and Entertainment Weekly (moderator)
- Vanessa K. De Luca, Editor in Chief, ESSENCE
- Chad Millman, Editor in Chief, ESPN.com and ESPN The Magazine
- Janice Min, President and Chief Creative Officer, The Hollywood Reporter-Billboard Media Group
LET'S TALK ABOUT IOWA
Gayle King, co-host, CBS This Morning and editor at large, O, The Oprah Magazine, presents a recap of the previous night's Iowa Caucuses. And, NBC Late Night’s Seth Meyers is joined by TIME's Nancy Gibbs, Vanity Fair's Michael Kinsley and New York Magazine's Jonathan Chait for an analysis of the results and conversation about the challenges of covering this most unusual election.
NATIVE ADVERTISING | CONTENT MARKETING
Leaders in the field discuss best practices for native advertising and content marketing offering editors and publishers tactics and strategies for success.
|NEXT UP IN SNAPCHAT
The New Yorker's Ken Auletta sits down with Snapchat co-founder and CEO Evan Spiegel to find out what's NEXT UP for this revolutionary platform and ways magazine media can extend its social footprint and engagement through this innovative app.
THE 21ST CENTURY MEDIA AGENCY
Media agency decision makers, a publisher and the owner of an upstart agency discuss what the 21st century media buying agency looks like today, how, when, and why it will evolve, and share best practices for successfully selling cross-platform magazine media ad buys in this mega-platform world.
- Stuart Elliott, Freelance Writer
- Ryan Berger, Founder, Berger Shop and Partner, HyPR
- Michael Clinton, President and Publishing Director, Hearst Magazines
- Ingrid Otero-Smart, President and CEO, Casanova
- David Verklin, Managing Partner, VFL Investment and Advisory, LLC, and Senior Advisor, Boston Consulting Group
TIME TO TALK ABOUT TRANSFORMATION
Just months after the announcement of Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide, Marriott president and CEO Arne Sorenson talks transformation and leading through transition with TIME’s Rana Foroohar.
INDEPENDENTS ON STAGE
CNN’s Brian Stelter gets views from magazine media’s corner offices on the top issues of the day—from mobile and content marketing and leading during transition to their predictions for the future of their organizations and the industry.
CEO Panel sponsored by GfK MRI
- Brian Stelter, Host, Reliable Sources and Senior Media Correspondent, CNN Worldwide (moderator)
- David Carey, President, Hearst Magazines
- Stephen M. Lacy, Chairman and CEO, Meredith Corporation
- Joseph A. Ripp, Chairman and CEO, Time Inc.
- Maria Rodale, Chairman and CEO, Rodale Inc.
- Robert A. Sauerberg, Jr., President and CEO, Condé Nast
WHAT'S ON THE HORIZON FOR AOL?
AOL CEO Tim Armstrong sits down with Fortune's Alan Murray to talk Verizon, the nexus of content and data, the movement toward mobile, video growth and the future of online advertising.
PLUS BREAKOUT SESSIONS:
How to Leverage Video, Magazines Media's 60 Billion Dollar Opportunity in 2016
This year, spending on video and television advertising is projected to reach $60 billion. Todd Krizelman, MediaRadar’s CEO, dives into the television advertising market and discusses the key to successful ad sales today - cross-platform integration and campaign synchronization. Also addressed will be best practices for cross-selling and why television should matter to you as a magazine media company.
Presented by MediaRadar
How Publishers Can Find More Value in the Interest Driven Network
HI-FI is a mobile application that allows users to create, join, and contribute to user-curated and publisher-managed communities based on their interests. Interest-based networks engage like-minded community members on a wide-range of broad and niche topics, and are gaining traction among consumers, publishers and marketers. Experts and practitioners explore different ways publishers are working to build community and differentiate their brands on social platforms by connecting with their readers’ interests.
Presented by HI-FI
Chris Yates, Chief Digital Officer, HI-FI
Susan Bidel, Senior Analyst, Forrester Research
Stuart Elliott, Freelance Writer
Shenan Reed, President, Digital North America, MEC
How to Grow Digital Subscriptions and Build Sustainable Online Revenue
Industry monetization expert Kris Nagel, discusses the rapidly changing digital content monetization landscape, as well as real-world examples from leading publishers. This session will focus on winning strategies and best practices including: leveraging big data and subscriber analytics for improved decision making; maximizing recurring revenue through flexible pricing, packaging, promotions, and implementing frictionless payment facilities to reduce subscriber churn.
Presented by Vindicia
How to Put Audience Attention Data to Work
As a leading provider of audience analytics, measuring the second-by-second, pixel-by-pixel engagement of readers on over 50,000 domains across 60 countries, Chartbeat has keen insight into the performance of the digital publishing industry. So, what are the best barometers for success? How can you leverage attention data to create meaningful goals at the article, author and publication level? Adam Clarkson, product owner at Chartbeat, dives into the data behind the most-read story of 2015 and the key ingredients that led to The Atlantic’s success. He’ll talk goal-setting for individual stories and share insights from some of Chartbeat’s top publishing clients on how they use attention data to grow a loyal audience.
Presented by Chartbeat
James Bennet, Editor in Chief and President, The Atlantic
Adam Clarkson, Product Owner, Chartbeat
Adam Jaffe, Vice President of Growth, Mic.com
Thomas McBee, Editor and Director of Growth, Quartz
How to Maximize Your Digital Audience
Digital growth is on the mind of every editor these days. The opportunities for cultivating a larger audience are well known: they include optimizing content for search and mobile and engaging users through social media and video. How do you prioritize these goals as part of your daily and weekly publishing schedule? How do editors and writers become avid consumers of web analytics? And, how do you meet the expectations of longtime fans and newer, casual readers alike? In this presentation, site directors from Glamour and GQ share strategies for successfully growing digital audiences.
Presented by SocialFlow
Jim Anderson, CEO, SocialFlow
Mike Hofman, Executive Digital Director, GQ
Anne Sachs, Executive Digital Director, Glamour
How to Be a Social Media Star
The meteoric growth of social media and the impact of platforms like Snapchat, Facebook, Instagram, Twitter and Pinterest on content discovery are well understood and closely tracked by magazine media brands. Social “stars” and SocialFlow’s CEO illuminate what’s less understood: the motivations that drive consumers to share brands' social content.
Sponsored by SocialFlow
Jim Anderson, CEO, SocialFlow
Amy Odell, Editor, Cosmopolitan.com
Rajiv Mody, Vice President, Social Media, National Geographic Partners
How to Make Print Work Harder for You: The Proof, the Promise and the Whole Pitch
Leading magazine media researchers review two new research studies supporting the effectiveness of print in the media mix. They’ll walk through the neuroscientific impact of print on consumer retention and connection, and, the effect it has on historical media mix models. Session finishes with guidance on how to use these studies as a platform to support the implementation of The Print Magazine Sales Guarantee as a valuable tool to secure new ad dollars in the year ahead.
Elizabeth Tighe, Vice President, Marketing, MPA-The Association of Magazine Media
Scott McDonald, Ph.D., President, NOMOS Research
Britta Cleveland, Senior Vice President, Research Solutions, Meredith Corporation
How to Do Video on the Cheap
The number of digital video viewers in the United States surpassed 200 million in 2015. Consumers are hungry for quality programming and they’re willing to follow it across platforms. The challenge for publishers is how to build efficient distribution, production and monetization capabilities as well as the creative talent to bring quality video to bear for brands in a revenue-positive fashion. This session explores what it takes for magazine media companies to transition into video companies and how to produce content at scale that resonates with both consumers and advertisers.
Jonathan Dorn, Senior Vice President, Digital and Data, Active Interest Media
Vince Errico, Chief Digital Officer, Trusted Media Brands
Eric John, Senior Director, Mobile, IAB
February 1st 2:00pm-5:00pm
February 2nd 9:00am-5:30pm
Grand Hyatt New York
109 E. 42nd Street @ Grand Central Terminal
New York, NY 10017
MPA has blocked a limited number of rooms at the Grand Hyatt New York for our conference dates. Please click here to make a reservation.
|MPA and ASME Magazine Media Members||$2,195|
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