Eric Zinczenko was named chief executive officer of Bonnier Corp. in June 2015. Prior to that, he served as executive vice president.
Since assuming the role of chief executive officer, Zinczenko has led Bonnier to record financial growth and its strongest operating margins. Under his leadership, the company has broadened its capabilities outside traditional media by diversifying into new revenue-growth areas in licensing, agency services, content syndication, digital and events.
Zinczenko joined the company from Time Inc. in 2007 as part of Bonnier’s original management team and led the company’s largest business unit, the Bonnier Men’s Group, which includes three of the country’s largest special-interest brands, Popular Science, Field & Stream and Outdoor Life. As executive vice president, Zinczenko was credited with signing a number of highly profitable partnerships for Bonnier, and was directly involved in all M&A activity and managing its U.S. portfolio of assets. Before joining Bonnier, Zinczenko held management positions with other U.S. media companies, including Time Inc., Condé Nast and Rodale.
Zinczenko currently serves as Secretary of the MPA Board. He is also a board member for the Alliance for Audited Media. In 2008, Zinczenko was inducted into MIN’s Sales Executive of the Year Hall of Fame for his contributions to publishing and has been named to the list of the 100 Most Influential in Media.