The Association of Magazine Media

Efrem "Skip" Zimbalist III

Founder and Chairman

Active Interest Media

Efrem Zimbalist III is Founder and Chairman of Active Interest Media (AIM), a company he formed in 2003 to serve niche enthusiast markets. AIM has leading positions in five areas: Marine, Equine, Outdoor Sports, Specialty Homes and Healthy Living.  It produces over 30 events, publishes online education courses,  produces films, videos and social media websites and publishes magazines and websites in these areas.  Notably AIM produces the World Series of Team Roping whose $10 million prize pool makes it one of the richest equestrian events in the world.  It also produces and the Warren Miller Ski Film series.  It recently sold Show Management, the producer of the largest boat shows in the world. 

Previously, Mr. Zimbalist was Chief Financial Officer of Times Mirror a Fortune 500 company. It operated newspapers, professional publications, and broadcast and cable television networks. Through its Times Mirror Magazines subsidiary, where Mr. Zimbalist also served as Chairman and Chief Executive Officer, the company was a leader in sports publishing.

Prior to joining Times Mirror, Mr. Zimbalist served as chairman and chief executive officer of Correia., a family-owned business and served five years at the management consulting firm of McKinsey and Co. in Los Angeles.

Mr. Zimbalist served for two years as an officer in the U.S. Army Military Intelligence Corp, including one year in Vietnam, where he was awarded the Bronze Star. 

He received a Bachelor of Arts degree in economics from Harvard College and a Master's Degree in Business Administration with distinction from the Harvard Graduate School of Business Administration.

Mr. Zimbalist serves or has served as Chairman of the Board of Trustees of the Robert Louis Stevenson School (Pebble Beach, CA), Chairman of the Board of Overseers of the Curtis Institute of Music (Philadelphia PA), Vice Chairman of the MPA-The Association of Magazine Media,  as a member of the Carnegie Hall Corporate Fund Board and the Leadership Board of Lincoln Center (New York, NY), the House Ear Institute (Los Angeles), the Colorado Festival of World Theatre (Colorado Springs, CO), as Chairman of The Board of Directors of Active Interest Media (El Segundo, CA), and as a member of the Board of Trustees of Summit Media (New York, NY).

Mr. Zimbalist is married to Paula DeVocht Zimbalist, and has 4 children and four grandchildren.