Magazine Publishers of America - 2007 Magazines 24/7

2007 Magazines 24/7 - Program Highlights & Photos

February 28, 2007

2007 Magazines 24/7 Digital Conference

Home | Program Details | Speaker Bios | Program Highlights & Photos
Videos/Presentations/Podcasts | MPA Digital Awards

MAGAZINES 24/7: CONNECTING WITH THE CONSUMER
Photos and Highlights

Conference Welcome

Nina Link, President and CEO, MPA

MPA tracked more than 150 digital initiatives that were announced by consumer magazines in 2006. Our members have created online film festivals, interactive dating blogs, downloadable sports tickers, bridal sites with virtual fitting rooms and much more. I could go on and on. But the picture is clear. Were witnessing an unprecedented burst of creative energy in our industry. I think one word sums it up clearly. Wow.

Colin Crawford, Magazines 24/7 Conference Chairman and SVP, Online,
International Data Group

"Online revenues [at IDG] account for 35% of magazine revenues, and the rate of growth is significantly greater than that of print. As an industry we're dismantling and replacing business structures which is risky, but face greater risks if we don't take chances. We're mashing up content in new ways and developing business models to support these changes."

Keynote Address:

How Content Providers Can Benefit from the Internet

David Eun, VP, Content Partnerships, Google

Those publishers who facilitate interaction will win, because readers want it allthey want to be able to mix and match. There's still a lot of separation between the online and offline worlds which could be one of the most popular features of magazines. If you go for a superior user experience, it will pay off in the end.

On Googles approach to content: We respect copyright. We let owners choose whether we index their content in our products. And we try to bring benefits back to content owners by partnering with them.

Defining Digital Ad Success
How Magazines Can Achieve It

Time Off: Media Usage in a
Time-Starved World

Sarah Fay, President, Isobar
Amplification is the new buzz word this year. Ways where you can demonstrate consumers are carrying a message forward is really exciting to us.

Holly Moore, Partner, Yankelovich MONITOR

View from the Top: CEOs on Digital Platforms

Larry Kramer, Advisor to CBS on Interactive Ventures (moderator); Susan Lyne, President and CEO, Martha Stewart Living Omnimedia; and Stephen Colvin, President and CEO, Dennis Publishing Inc.

Susan Lyne:

One of the mistakes magazine companies make in trying to move the experience online is not looking at what they can do with this medium that is different. What about this medium will allow us to create a totally different product?

Managing Reader-Generated Content Successfully

LeeAnn Prescott, Research Director, Hitwise (moderator); Nicola Bridges, Online Editorial Director, Prevention.com; John Davison, SVP and Editorial Director, 1UP Network; Janet Libert, Editor-in-Chief and Publisher, Executive Travel and Executive Travel Guide SkyGuide; and Chris Gonzalez, Executive Editor, Teen Sites, CondeNet

WWW: What Works Well

Scientific Americans Experiment
in Wiki Reporting

The Recipe for Success: Yahoo!s Food Site

Kate Wong, Editorial Director, ScientificAmerican.com

Deanna Brown, General Manager,
Yahoo! Media Group

To publishers: Lets co-conspire and co-develop.

WWW: What Went Wrong

The Shortcomings of Dwell.coms Relaunch and How It Was Fixed

Perry Nelson, Online Director, Dwell

Integrated Programs in the Digital Age: Advertiser Expectations

Jack Myers, Founder and CEO, Myers Publishing (moderator); Betsy Frank, Chief Research and Insights Officer, Time Inc. Media Group; Charles Courtier, CEO Global, Mediaedge:cia; John Loughlin, EVP and General Manager, Hearst Magazines; and Karl Spangenberg, VP, Integrated Advertising & Commerce, AT&T

Charles Courtier:

The way we have to look at media in general is through the eyes of the consumer. The consumer themselves will carve up how they interact with entertainment, and it will be in three boxes. The lean forward experience is the interactive part, where in some way theyre controlling the content. The lean back is the feet-up-on-the-coffee-table, beer-in-hand, Im tired entertainment. Mobile, I dont mean just the telephone. It means out of the house, whilst theyre moving. In creating content, magazines have very big roll to play in all of those three places.

John Loughlin:

Magazine websites used to be designed as accessoriesand they're still short of being true equal partners with the magazine. As we move forward, publishers need to go through the closet and find all the assets stored theresome of which really have a very long shelf-life. Put these to use.

Bringing Magazine Content to Mobile Phones

Top Row (l-r)

Olivier Griot, Managing Director, Mobile, Hachette Filipacchi Media U.S. (moderator)

Chang Kim, MindShare INTERACTION

Heidi Lehmann, VP of Strategic Development, Third Screen Media

Bottom Row

Boris Fridman, CEO,
Crisp Wireless, Inc.

John Hadl, CEO, Brand in Hand

John Hadl:

Mobile is becoming a tool for engaging and amplifying the advertising that's already out there in print, broadcast and outdoor. Often it's a call to action....and that's what I find very interesting.

At the end of the day if youre providing the consumer with something he or she wants, and advertising means that he or she can get it for free, then, youre okay.

Video Whats Connecting with Consumers

Johnnie Roberts, Senior Writer, Newsweek; Todd Unger, SVP, Time4 Digital; Paul Maidment, Editor, Forbes.com and Executive Editor, Forbes; and Ann Shoket, Editor-in-Chief, Seventeen

The Dos and Donts of Blogging


Heather Green, Associate Internet Editor, BusinessWeek	Ben Williams, Editorial Director, nymag.com	Justin Fox, Business and Economics Columnist, TIME	Jay Bryant, Director of Online Products, TVGuide.com	Wendy Perrin, Consumer News Editor, Conde Nast Traveler

No items were found.