Magazine Publishers of America
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Updated! A lot of what you think you know about magazines is just plain wrong!Read these compelling facts on what magazines mean to consumers, and customer satisacation.
New technologies and the changing retail environment drive the need to reexamine store practices at the front end. Read more
The New Single Copy, by Harrington Associates LLC, highlights the highs and lows of retail in 2008 in a two part retrospective Year in Review. Read more
Comag Marketing Group takes a look at today's economy and its effect on magazine retail sales. Read more
The Magazine Sales Experience, by Harrington Associates LLC, examines key industry figures of retail. Read more
An article by Richard Lawton, SVP, Comag, discussing the background and methodology on testing of data utilization programs. Read more
A great guide for supermarket and mass market retailers to utilize as it highlights the importance of magazines’ metrics and 10 top reasons to carry m Read more
Two case studies demonstrating how magazines can save money and increase sales efficiencies through actual implementation of the programs. Read more
State of Retail 2006 Read more
Read the special promotional section from Supermarket News that describes why magazines are a uniquely powerful category for the supermarket re Read more
Circulation Glossary Read more
