Magazine Publishers of America
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Overview of the Mercer Study
In light of numerous changes in the single copy magazine channel in recent years, Magazine Publishers of America determined in mid-1998 that the time was right to take a fresh, independent look at how the magazine industry as a whole could take positive, concerted action to improve performance.
Based on extensive experience in the publishing and retail industries, as well as acknowledged expertise in supply chain management and business design, Mercer Management Consulting, one of the worlds leading strategy consulting firms, was selected to conduct the study.
The studys objective was to determine the best approaches for improving the efficiency and effectiveness of the single copy channel for all trading partners, including the future role of scan-based trading.
The study was sponsored by a wide range of magazine publishers and national distributors. A broad, representative set of retailers, wholesalers, and other important trading partners participated in meetings and working sessions to test emerging hypotheses and help develop the blueprint for change.
The first phase of the study is now complete. It involved understanding issues and opportunities, creating a comprehensive analytic fact base, holding numerous working sessions, developing economic models, and defining the future vision. The next phase - pilot-testing - will be scheduled when scalable opportunities are available.
The study addressed four key questions:
No items were found.
