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Nov 21, 2009
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Home / Consumer Marketing / Single Copy Retail / Best Practices / MRAC Retreat Summary
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MRAC Retreat Summary


The Magazine Retail Advisory Council was formed in February 1997. Members include retailers, publishers, national distributors, and wholesalers.

The goal of the Council is to increase the sales of consumer magazines in retail outlets, to increase efficiency, and to reduce impediments to the sale of magazines.

There are three task forces: Logistics/UPC, Best Practices, and Communications. The two former task forces meet regularly and issue reports on their progress, while the latter's responsibility is to communicate that progress through the Website, trade journals and trade shows.

Bill Bishop, president of Willard Bishop Consulting, Inc. (WBC) and noted retail visionary, has been the facilitator for MRAC since 2000. WBC's website, http://www.bishopconsulting.com/ has a wealth of research and information on current trends at retail.


The MRAC initiated Retailer Recognition Awards, were first presented at the Retail Conference in 2002. These awards showcase and highlight best practices in marketing magazines and books.
View a listing of previous retailers recognized.


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