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Nov 21, 2009
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Market Basket Analysis of Magazine Purchasers in the Grocery Channel
March 19, 2002

A market basket study demonstrated that magazine buyers shop differently than non-magazine buyers: They spend more money and buy more things! Read more

Retail Benchmarks for Magazines
October 28, 2001

This document describes how magazines connect favorably to supermarket retailers' bottom line. Read more

Cross Merchandising Magazines for Retail Profits
January 2, 2000

Offers promotional tips for all classes of trade. Retailers can apply the cross-merchandising ideas by combining a magazines name... Read more

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