[This study documents the distribution characteristics within specific outlets of public place. In examining doctors and dentists offices, beauty shops, and gyms,  McPheters & Company evaluated the quality of these locations including traffic, demographics and incidence of reading. They also measured deliverability and placement of copies, and appropriateness of editorial to the outlet.This study documents the distribution characteristics within specific outlets of public place. In examining doctors and dentists offices, beauty shops, and gyms,  McPheters & Company evaluated the quality of these locations including traffic, demographics and incidence of reading. They also measured deliverability and placement of copies, and appropriateness of editorial to the outlet.