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Nov 21, 2009
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Career Guides and Resources

August 11, 2008

Career information provided by MPA and others

The MPA Career Resources Center serves as a source of industry information for you, and offers a number of valuable resources for individuals who want to learn more about all aspects of magazine publishing.   The books below are offered in association with amazon.com. 

Compiled by the  MPA Career Resource Center, the list highlights magazine publishing books and reference works for people of all experience levels and within all publishing disciplines.

Editorial| Advertising Sales| Publishing

These four valuable
MPA resource guides are  available to you right now!
(Click on any of the
magazine titles below
to download the pdf guide.)

 


Editorial

Magazine Editing

The Best American Magazine Writing, 2005

Magazine Editing explains the job of the magazine editor. John Morrish considers the role of the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical.

"The best works of the year, cherry-picked and suitably delicious." -- Kirkus Reviews
"Readers will appreciate this collection from well-known and rising talents among American journalists." -- Booklist

 
The Best American Magazine Writing 2004   The Editor in Chief : A Practical
 A discerning collection of great magazine pieces drawn from the nominees for the prestigious National Magazine Awards. 
 
Magazine Editing
 
Magazine Editing
by John Morrish
Magazine Editing examines and explains the job of the magazine editor in both its journalistic and managerial aspects.		 Written in plain English, The Successful Writer's Guide to Publishing Magazine Articles gives you the latest trends, how-to instruction, and marketing essentials to write for magazines.
Get Published : Top Magazine Editors Tell You How   The Magazine Article : How to Think It, Plan It, Write It
 
 Provides writers with ideas to help stimulate their creative approach to magazine article writing.
       
Magazine Editors Talk to Writers Writing for Magazines : A Beginner's Guide
Forty magazine editors tell all: what they look for in a story, how to approach an editor, and how best to break in to the market. A practical introduction to what a magazine writer does. The book explores the best magazines for beginning writers, how to get ideas, finding the time to write, setting goals, how to defeat writer's block, and more.
       
You Can Write for Magazines Magazine Design
From local publications to national magazines, the author takes the mystery out of magazine article writing, inspiring beginning writers to give journalism a try. A contemporary magazine design at its best is presented in this reference guide of examples from around the world, accompanied by interviews with key designers.

Advertising Sales

365 Sales Tips for Winning Business The Fast Forward MBA in Selling: Become A...
Based on the author's successful Year-in-a-Box calendar of the same name, 365 Sales Tips for Winning Business is an ingenious motivational guide, specially designed in a quick-hit, tip-a-day format for today's busy salesperson
.
Focusing on how to become a "self-managed profit center," Baldridge offers proven and practical strategies for maximizing revenue in today's selling environment where understanding how to "be your own boss" is the first step toward realizing exponential growth.
   
The Advertising Sales Solution Selling 2.0: Motivating Customers in the New Economy
The Advertising Sales Solution by Helen berman
Thousands of consumer and trade magazine salespeople have benefited from Helen Berman's renowned Sales Training Seminars. 		In the new economy customers have more information, power, and choice.  Trying to push these empowered customers with dates selling techniques is no longer effective.  Gordon's vision of "motivating your customers to buy" is more than words.  He has captured the renaissance of new ideas in a hands-on, practical guide.  Josh Gordon has identified the seventeen motivational approaches essential to success.
     
Tough Calls: Selling Strategies to Win over Your Most Difficult Customers 10 Secrets of Time Management for Salespeople 
In the buyer-seller relationship, problematic behavior is most often designed to get a result. Very little problem client behavior is the result of a regrettable problem personality.  The national survey conducted for this book found that only about 10 percent of problem clients act the way they do because the have a problem personality.   Most problem client behavior is motivated behavior, designed to get a result.  As a salesperson your job is to recognize problem client behavior early, get around it or use it to you advantage, and move on to close a sale.
  
The typical salesperson today is overwhelmed, trapped in a chaotic, pressure-filled environment with too much to do and not enough time to do it. Salespeople need help! This book provides it. Dave Kahle contends that smart time management is not about cramming more activity into each hour; but about achieving greater results in that hour. 



Publishing

Magazines

How to Start a Magazine

"Magazines: A Complete Guide to the Industry is a smart, comprehensive resource for anyone interested in magazine publishing. Covering everything from the basics of the business to future digital opportunities, this book provides relevant material packed with real life examples that bring the world of magazine publishing to life..." Nina Link, President, Magazine Publishers of America

The one-time owner of Kirkus Reviews, James B. Kobak, imparts magazine-industry wisdom in How to Start a Magazine. Moving from the conceptual to the practical in five parts: trends and statistics about the business; steps in starting a new magazine (mission statements, business plans, pilot issues, testing through single-copy sales, etc.); the major operations involved in publishing a magazine (i.e., editorial, production, marketing, circulation); magazine as brand ("It earns the loyalty, friendship and confidence of its readers as it speaks to them one-on-one about a subject they are very interested in"; "It establishes a market-place between its readers and advertisers"; etc.); and industry facts and information sources.

Career Opportunities in Magazine Publishing...   The Magazine from Cover to Cover: Inside...
Examining the intricacies of the magazine publishing industry, this guide will aid those who are looking for a first job, changing careers, or trying to break into the magazine business.  
 
Launch Your Own Magazine : A Guide for Succeeding   Samir Husni's Guide to New Consumer Magazines
  It covers 832 new consumer magazines launched in 1994 arranged in 43 subject categories. Entries note publisher, frequency, price, and editor, and have a one-sentence description of editorial concept.
 
Starting and Running a Successful..   Magazine Publishing Industry, The: (Part...
You don't have to depend on blind luck if you follow some of the guidelines offered in this comprehensive and well thought out book by the co-founder of three of the country's most successful new magazines.   A complete, insider's guide to the magazine industry, for anyone interested in the business. It explores advertising, marketing, circulation principles, production, and editorial techniques in detail.
     
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