The Association of Magazine Media

Britta Cleveland

SVP, Research Solutions

Meredith Corporation

Britta Cleveland is responsible for research accountability and consumer insights for all of Meredith’s National Media Brands, including three of America’s top magazines 10 in terms of circulation: Better Homes & Gardens, Family Circle and Parents and leading women’s websites, such as allrecipes.com, parents.com and bhg.com.

Prior to joining Meredith, Cleveland was the Director for Advertising Research at Reader’s Digest, and also spent more than 10 years on the advertising agency side of the business in the NY offices of Saatchi & Saatchi Advertising and held media planning positions in the San Francisco offices of Foote, Cone & Belding and Dancer, Fitzgerald, Sample.

Cleveland has written and presented papers at numerous industry events covering issues related to advertising effectiveness and research insights, including papers at the last eight Publishing & Data Research Forums. Over the past 6 years, Cleveland’s focus has been on tackling the issue of magazine accountability and specifically the development of an accountability metric that attributes sales lift to magazine, digital and cross-platform advertising. She has written several award-winning papers outlining the Meredith Sales Guarantee, which is going into its 7th year.

She was on the leading edge of the “engagement” movement when she developed the “Involvement Index” (“The Involvement Index: A Study of Consumer Attitudes and Advertising Potential in Magazines”).