The Association of Magazine Media

Britta Cleveland

SVP, Research Solutions

Meredith Corporation

Britta Cleveland is responsible for all of Meredith’s national media brands and leading women’s websites. Previously, she was the director for advertising research at Reader’s Digest and also worked on the agency side of the business at Saatchi & Saatchi Advertising in New York, and in the San Francisco offices of Foote, Cone & Belding and Dancer, Fitzgerald, Sample. Cleveland has written and presented papers at numerous industry events covering issues related to advertising effectiveness and tablet magazine readership. She was on the leading edge of the “engagement” movement when she developed the “Involvement Index.” Cleveland is also focused on the drivers of ad effectiveness, the importance of magazine inputs for Media Mix Modeling and, most recently, ‘bottom funnel’ ROI metrics.  She’s also excited about being on the forefront of the transformation of research from data delivery to storytelling, particularly the role of “listening” to generate consumer insights. Recently, Cleveland has focused on the issue of magazine accountability, specifically the development of an accountability metric that attributes sales lift to magazine advertising.