The Association of Magazine Media

White House Seeks Comments on Updated Intellectual Property Enforcement Plan; Google Addresses Infringing Sites in Search Results

As required by the 2008 PRO-IP Act, legislation supported by MPA, the White House is in the process of updating its two-year old strategic plan to protect intellectual property, an action that must be completed by the end of the year.  


Recognizing the important contributions intellectual property makes to both the economy and society, the current strategy, the first of its kind, was based on six principles, including ensuring effective and coordinated enforcement efforts across the government.  In addition to a continued focus on enforcement, the updated strategic plan could expand to deal with issues like online infringement, a primary issue of concern for media companies.  MPA will remain engaged in the process as it unfolds.


In a related development that was applauded by the media industry, Google announced last week that it would respond to valid copyright infringement complaints by altering the algorithms it uses to list search results.  Google’s search results will now give higher priority to legitimate and lawful sources of content.

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