The Association of Magazine Media

Environment

MPA’s long-standing involvement in environmental matters stems from its members’ desire to support and implement responsible and economically sound environmental policies and procedures related to the full lifecycles of our magazine products, from raw materials to well-read copies.  In this context, our primary areas of concern include sustainable forestry practices and certification standards, minimizing the impact of pulp and paper production processes, and promoting the recovery of used magazines and other used paper for recycling.

In October, after nearly two years, the Federal Trade Commission (FTC) released the revised “Green Guides.” The Green Guides help industries avoid potential enforcement actions for deceptive environmental claims by offering clarification and guidance for marketers when making environmental...

MPAs long-standing involvement in environmental matters stems from its members desire to support and implement responsible and economically sound environmental policies and procedures related to the full lifecycles of our magazine products, from raw materials to well-read copies.  In this...

This document presents a review and analysis of information on the degree to which magazines, catalogs, and direct mail are recycled for their paper fiber content, and whether there are technical or economic factors that might limit future efforts to increase the effective recycling and recovery...

This MPA white paper produced by Metafore, a non-profit organization, will assist publishers in evaluating the environment trade-offs between recycled content and virgin fiber paper. The paper reviews the numerous elements in the manufacturing process that impact the environment including the...

MPA's "Please Recycle This Magazine" campaign continues to grow as publishers embrace and promote the logos and ads in their magazines. Three new public service ads(PSAs)have been created for publishers to run in their magazines to reinforce the message that magazines are recyclable.

First published in 1996, the MPA Environment Handbook covers environmental topics applicable to the lifecycle of magazine publishing. This 2008 revision covers a broad range of topics, including certification, global climate change and recycling...

Forest certification programs respond to environmental concerns by: defining, implementing, and certifying sustainable forest management systems that have been created and have evolved into sets of rigorous standards that include formal certification processes and a number of other...

The greatest impact you can have on the environment is the paper you choose. Discover the new tool "EPAT- the Environmental Paper Assessment Tool.

Anthony C. Janetos, Director Joint Global Change Research Institute, presents an overview of The Heinz Center’s Following the Paper Trail at Idealliance’s Primex 2007 Conference.

click me