Virtually every economist agrees that advertising is a vital component of economic growth. Advertising gives businesses the opportunity to communicate directly with consumers and gives consumers the opportunity to compare products and services.
As technological advances are made, advertisers evolve their approach, using new means to reach potential consumers. As advertising is a vital component of the magazine business, MPA is engaged on a wide range of legislative and regulatory proposals surrounding advertising issues. From the implementation of online advertising restrictions to new regulations on Direct-to-Consumer pharmaceutical advertising, MPA keeps a careful watch over MPA members’ First Amendment right to advertise.
Direct-to-Consumer (DTC) advertising for prescription drugs has been providing important information to patients about disease symptoms and treatment options since the early 1980’s. In recent years, expenditures on prescription drugs have been rising faster than the rate of inflation. Along with...