Magazine Publishers of America - October

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October - December 2008 vs 2007

January 13, 2009

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	2008*	2007*		2008*	2007*
Publication	Dollars	Dollars	%CHG	Pages	Pages	%CHG
AARP-THE MAGAZINE	25,962,097	31,479,835	-17.5	45.29	57.40	-21.1
ABA JOURNAL-THE LAWYERS MAGAZINE	1,640,496	1,923,472	-14.7	58.58	62.50	-6.3
ADVOCATE	2,662,641	2,567,213	3.7	145.32	138.68	4.8
ALL YOU	7,779,046	6,605,724	17.8	286.31	317.84	-9.9
ALLURE	56,274,194	57,344,643	-1.9	469.76	506.52	-7.3
AMERICAN BABY	30,104,120	33,595,707	-10.4	164.71	198.58	-17.1
AMERICAN PHOTO	1,603,023	2,021,894	-20.7	33.83	44.36	-23.7
AMERICAN WAY	12,741,361	12,942,991	-1.6	405.78	439.56	-7.7
ARCHITECTURAL DIGEST	49,177,467	50,038,267	-1.7	459.31	490.58	-6.4
ARTHUR FROMMERS BDGT TRVL	7,240,944	7,991,066	-9.4	142.49	183.68	-22.4
ATLANTIC THE	10,601,028	11,205,690	-5.4	173.92	214.16	-18.8
AUDUBON	1,800,724	1,850,756	-2.7	43.68	47.36	-7.8
AUTOMOBILE MAGAZINE	21,799,370	21,178,186	2.9	238.86	245.59	-2.7
AUTOWEEK	10,044,833	11,146,670	-9.9	287.63	326.54	-11.9
BABY TALK	19,175,079	23,023,071	-16.7	127.29	162.96	-21.9
BACKPACKER	4,623,192	5,459,949	-15.3	89.83	114.00	-21.2
BARRONS	15,610,365	18,493,948	-15.6	361.17	453.83	-20.4
BASSMASTER	2,390,213	2,701,866	-11.5	63.46	72.45	-12.4
BESTLIFE	16,160,732	13,040,573	23.9	230.56	214.86	7.3
BETTER HOMES & GARDENS	206,069,570	246,687,803	-16.5	462.65	587.39	-21.2
BICYCLING	8,064,080	9,911,037	-18.6	141.05	188.61	-25.2
BLACK ENTERPRISE	9,043,989	11,417,338	-20.8	207.82	276.29	-24.8
BLENDER	14,291,417	21,530,171	-33.6	143.62	250.43	-42.7
BOATING	7,346,229	9,149,723	-19.7	168.57	221.37	-23.9
BODY + SOUL	7,318,649	5,329,606	37.3	172.34	169.46	1.7
BON APPETIT	32,413,785	39,884,743	-18.7	264.84	348.16	-23.9
BOYS' LIFE	1,722,752	1,924,743	-10.5	40.62	47.47	-14.4
BRIDAL GUIDE	11,578,435	12,088,508	-4.2	295.01	310.24	-4.9
BRIDE'S	23,671,169	24,143,508	-2.0	317.12	342.24	-7.3
BUSINESS 2.0 MAGAZINE	0	2,778,909		0.00	41.14
BUSINESS WEEK	71,614,227	85,153,640	-15.9	565.63	703.33	-19.6
CAR AND DRIVER	59,323,822	62,605,090	-5.2	299.44	330.24	-9.3
CELEBRATED LIVING	984,274	1,097,928	-10.4	47.00	54.00	-13.0
COASTAL LIVING	11,261,173	11,335,385	-0.7	201.92	222.71	-9.3
CONDE NAST PORTFOLIO	12,167,711	14,972,248	-18.7	224.29	335.05	-33.1
CONDE NAST TRAVELER	48,880,330	62,313,227	-21.6	447.88	612.50	-26.9
COOKIE	21,603,770	15,771,181	37.0	284.97	275.42	3.5
COOKING LIGHT	33,789,376	40,917,725	-17.4	330.06	429.89	-23.2
COOKING WITH PAULA DEEN	1,820,077	1,779,117	2.3	32.54	28.75	13.2
COSMOGIRL	21,598,136	21,751,244	-0.7	198.25	203.49	-2.6
COSMOPOLITAN	104,943,968	101,893,357	3.0	444.98	455.37	-2.3
COTTAGE LIVING	10,515,197	12,509,228	-15.9	150.03	183.79	-18.4
COUNTRY HOME	38,457,732	55,722,464	-31.0	176.10	290.05	-39.3
COUNTRY LIVING	39,812,777	46,065,758	-13.6	276.92	339.71	-18.5
COUNTRY WEEKLY	7,548,709	8,339,895	-9.5	189.11	219.92	-14.0
CRUISING WORLD	8,193,499	7,623,731	7.5	282.11	278.41	1.3
CYCLE WORLD	9,157,170	10,370,104	-11.7	181.78	212.64	-14.5
DEPARTURES	33,972,648	33,965,712	0.0	422.72	459.23	-8.0
DETAILS	27,630,048	29,125,854	-5.1	436.65	509.16	-14.2
DIABETES FOCUS	2,015,468	2,138,524	-5.8	20.58	25.29	-18.6
DIABETES FORECAST	2,830,809	2,935,032	-3.6	124.00	133.71	-7.3
DISCOVER	4,161,790	4,109,381	1.3	76.29	80.32	-5.0
DISNEY ADVENTURES	0	3,367,945		0.00	43.73
DOMINO	21,307,644	18,311,852	16.4	222.28	261.79	-15.1
DUCKS UNLIMITED	2,103,635	1,414,317	48.7	55.10	54.88	0.4
DWELL	12,418,062	15,352,893	-19.1	340.76	418.64	-18.6
EBONY	14,863,932	18,298,110	-18.8	249.58	320.35	-22.1
ECONOMIST	38,045,123	31,077,799	22.4	699.15	693.35	0.8
ELEGANT BRIDE	3,449,739	3,743,826	-7.9	94.07	106.80	-11.9
ELLE	99,256,480	90,424,561	9.8	805.67	772.78	4.3
ELLE DECOR	33,303,002	33,637,855	-1.0	436.80	454.55	-3.9
ENDLESS VACATION	2,437,556	2,238,912	8.9	29.53	31.35	-5.8
ENTERTAINMENT WEEKLY	49,495,757	61,874,856	-20.0	312.38	408.98	-23.6
ENTREPRENEUR	20,491,286	24,242,227	-15.5	242.92	298.82	-18.7
ESPN MAGAZINE	66,419,609	87,369,027	-24.0	322.84	452.30	-28.6
ESQUIRE	40,326,756	44,712,369	-9.8	363.49	425.48	-14.6
ESSENCE	27,470,941	35,310,063	-22.2	333.41	468.73	-28.9
EVERY DAY W/ RACHAEL RAY	30,741,425	29,133,675	5.5	234.11	249.81	-6.3
EVERYDAY FOOD	9,938,350	12,077,684	-17.7	185.53	246.51	-24.7
EXECUTIVETRAVEL SKYGUIDE	2,542,180	2,414,460	5.3	109.94	104.60	5.1
FAMILY CIRCLE	120,928,743	125,830,397	-3.9	500.72	555.93	-9.9
FAMILY FUN	33,983,649	33,695,434	0.9	224.47	231.99	-3.2
FAMILY HANDYMAN	15,176,507	15,026,191	1.0	152.13	160.47	-5.2
FAST COMPANY	17,057,824	14,335,601	19.0	229.26	202.08	13.5
FIELD & STREAM	23,497,329	24,557,340	-4.3	170.12	189.94	-10.4
FIRST FOR WOMEN	10,051,145	12,503,348	-19.6	146.11	195.69	-25.3
FIT PREGNANCY	8,888,772	9,916,374	-10.4	163.25	194.80	-16.2
FITNESS	18,962,698	22,617,042	-16.2	142.58	178.10	-19.9
FLYING	3,857,773	4,122,386	-6.4	156.49	169.60	-7.7
FOOD & WINE	29,689,601	31,986,535	-7.2	385.35	449.33	-14.2
FORBES	124,924,185	129,196,539	-3.3	1,018.09	1,132.31	-10.1
FORTUNE	74,023,964	88,451,088	-16.3	636.29	775.84	-18.0
FORTUNE SMALL BUSINESS	17,551,140	17,298,339	1.5	158.28	161.65	-2.1
GLAMOUR	96,884,852	111,705,671	-13.3	528.91	641.97	-17.6
GOLF DIGEST	36,283,989	42,249,774	-14.1	299.02	366.93	-18.5
GOLF FOR WOMEN	0	11,281,432		0.00	190.25
GOLF MAGAZINE	40,807,460	40,937,863	-0.3	252.56	265.09	-4.7
GOLF WORLD	5,081,657	4,879,511	4.1	145.88	151.48	-3.7
GOOD HOUSEKEEPING	145,636,541	158,156,413	-7.9	434.12	505.37	-14.1
GOURMET	33,592,612	44,427,074	-24.4	317.20	440.85	-28.0
GQ	68,777,232	79,827,897	-13.8	537.86	711.95	-24.5
GUIDEPOSTS	10,675,452	16,616,855	-35.8	130.52	211.22	-38.2
HALLMARK MAGAZINE	8,521,489	5,313,013	60.4	200.28	162.39	23.3
HARPER'S BAZAAR	68,647,246	74,316,483	-7.6	655.45	754.42	-13.1
HARVARD BUSINESS REVIEW	5,628,927	6,192,466	-9.1	137.83	157.45	-12.5
HEALTH	26,083,205	27,839,897	-6.3	274.45	308.48	-11.0
HEMISPHERES	12,349,297	17,641,909	-30.0	246.43	354.45	-30.5
HOME	6,427,551	17,254,589	-62.7	61.05	166.82	-63.4
HOT ROD	16,631,385	17,482,689	-4.9	168.26	186.43	-9.7
HOUSE & GARDEN	0	24,665,717		0.00	226.66
HOUSE BEAUTIFUL	27,536,842	29,674,712	-7.2	217.52	231.40	-6.0
IN STYLE	104,520,272	125,305,528	-16.6	789.95	999.58	-21.0
IN TOUCH WEEKLY	27,716,089	39,564,426	-29.9	222.32	291.24	-23.7
INC.	22,999,476	24,016,223	-4.2	215.83	240.99	-10.4
J-14	1,726,554	1,275,989	35.3	55.95	44.80	24.9
JET	5,742,166	9,718,550	-40.9	191.25	336.41	-43.1
KIPLINGERS PERSNL FINANCE	8,759,906	10,473,654	-16.4	116.09	140.13	-17.2
LADIES' HOME JOURNAL	81,991,136	99,961,379	-18.0	333.47	435.04	-23.3
LATINA	11,932,155	12,956,430	-7.9	267.93	323.08	-17.1
LIFE & STYLE WEEKLY	6,058,693	12,992,616	-53.4	94.93	181.94	-47.8
LUCKY	53,669,826	61,589,524	-12.9	512.26	616.90	-17.0
M MAGAZINE	1,077,110	902,437	19.4	44.12	40.30	9.5
MARIE CLAIRE	37,394,880	42,518,034	-12.0	333.81	405.45	-17.7
MARLIN	2,089,219	2,799,462	-25.4	208.54	294.26	-29.1
MARTHA STEWART LIVING	57,638,258	66,567,707	-13.4	387.96	484.76	-20.0
MARTHA STEWART WEDDINGS	6,945,440	8,086,222	-14.1	200.16	251.06	-20.3
MAXIM	57,054,814	71,559,001	-20.3	240.84	322.24	-25.3
MEDIZINE HEALTHY LIVING	7,558,600	11,479,731	-34.2	42.00	71.65	-41.4
MEN'S FITNESS	20,857,307	21,102,905	-1.2	273.04	262.64	4.0
MEN'S HEALTH	56,859,026	58,144,464	-2.2	353.75	384.67	-8.0
MEN'S JOURNAL	33,208,398	36,222,270	-8.3	366.46	420.82	-12.9
MEN'S VOGUE	12,549,319	16,225,437	-22.7	221.46	327.40	-32.4
METROPOLITAN HOME	29,086,282	30,830,871	-5.7	314.10	350.01	-10.3
MIDWEST LIVING	8,405,000	14,545,145	-42.2	66.41	131.28	-49.4
MODERN BRIDE	36,472,123	38,514,613	-5.3	489.66	546.62	-10.4
MONEY	48,408,345	49,103,194	-1.4	253.58	266.66	-4.9
MORE	33,116,974	45,330,386	-26.9	258.89	413.31	-37.4
MOTOR TREND	50,548,276	46,835,388	7.9	325.86	320.90	1.5
MOTORBOATING	2,448,278	4,151,180	-41.0	77.61	141.58	-45.2
MUSCLE & FITNESS	24,690,796	22,775,413	8.4	494.75	470.68	5.1
NATIONAL ENQUIRER	10,648,419	14,102,457	-24.5	182.50	218.62	-16.5
NATIONAL GEOGRAPHIC	27,179,403	34,573,344	-21.4	118.40	150.49	-21.3
NATIONAL GEOGRAPHIC ADVNT	15,019,990	14,354,253	4.6	191.04	207.88	-8.1
NATIONAL GEOGRAPHIC KIDS	5,875,603	5,245,023	12.0	63.04	55.39	13.8
NATIONAL GEOGRAPHIC TRVLR	12,303,761	11,904,763	3.4	177.33	179.97	-1.5
NATIONAL JOURNAL	1,846,684	2,902,850	-36.4	126.67	211.66	-40.2
NATURAL HEALTH	6,416,582	8,150,199	-21.3	149.64	189.01	-20.8
NATURAL HISTORY	0	1,698,942		0.00	85.59
NEW YORK MAGAZINE	65,780,004	77,948,041	-15.6	934.29	1,106.66	-15.6
NEW YORKER	56,623,239	79,503,574	-28.8	462.97	713.56	-35.1
NEWSWEEK	107,443,760	159,522,246	-32.6	465.75	614.92	-24.3
NEXOS	2,473,372	1,611,206	53.5	117.49	78.63	49.4
NICKELODEON	5,199,740	6,704,148	-22.4	91.62	103.71	-11.7
O-THE OPRAH MAGAZINE	78,051,206	101,390,330	-23.0	518.12	690.32	-24.9
OK WEEKLY	13,486,550	12,712,625	6.1	162.53	172.70	-5.9
ORGANIC GARDENING	629,790	430,525	46.3	33.64	28.48	18.1
OUT	6,002,440	5,569,893	7.8	184.41	172.42	7.0
OUTDOOR LIFE	12,242,667	12,013,282	1.9	154.71	161.93	-4.5
OUTSIDE MAGAZINE	27,340,826	31,344,976	-12.8	296.33	366.53	-19.2
PARENTING	43,976,231	48,782,581	-9.9	301.88	345.52	-12.6
PARENTS	68,821,951	70,510,613	-2.4	440.58	477.38	-7.7
PC MAGAZINE	0	24,711,775		0.00	306.44
PEOPLE	229,431,939	295,273,018	-22.3	870.70	1,168.59	-25.5
PEOPLE EN ESPANOL	17,664,845	15,599,551	13.2	299.33	284.37	5.3
PEOPLE STYLE WATCH	10,000,687	0		169.67	0.00
PLAYBOY	22,565,588	25,570,605	-11.8	141.19	146.98	-3.9
POPULAR MECHANICS	28,136,827	28,678,557	-1.9	217.33	231.59	-6.2
POPULAR PHOTOGRAPHY	20,497,966	22,831,878	-10.2	244.38	247.90	-1.4
POPULAR SCIENCE	22,550,371	24,781,364	-9.0	189.99	210.27	-9.6
POWER & MOTORYACHT	12,521,576	18,658,217	-32.9	436.02	668.59	-34.8
POWER CRUISING	363,681	309,680	17.4	45.58	41.08	11.0
PREVENTION	36,674,913	45,610,245	-19.6	262.96	332.06	-20.8
QUICK & SIMPLE	0	1,416,935		0.00	96.33
RD LARGE EDITION/ESR RDNG	3,557,259	4,611,479	-22.9	63.71	89.89	-29.1
RD SELECCIONES	4,238,588	3,540,675	19.7	103.45	92.37	12.0
READER'S DIGEST	70,429,403	73,841,441	-4.6	268.79	223.15	20.5
READYMADE	1,431,180	1,219,800	17.3	50.64	58.90	-14.0
REAL SIMPLE	69,209,015	97,033,597	-28.7	447.98	668.02	-32.9
REDBOOK	63,488,746	66,038,590	-3.9	445.00	487.98	-8.8
REMEDY	4,204,483	13,498,685	-68.9	27.70	106.05	-73.9
RENOVATION STYLE	7,052,255	8,123,736	-13.2	80.67	100.20	-19.5
RIDE BMX	1,452,776	1,109,703	30.9	153.99	126.49	21.7
ROAD & TRACK	35,168,537	37,120,999	-5.3	303.09	334.54	-9.4
ROBB REPORT	15,728,449	16,931,145	-7.1	558.11	653.27	-14.6
ROLLING STONE	59,618,218	82,410,266	-27.7	371.66	556.86	-33.3
RUNNERS WORLD	16,843,890	19,236,827	-12.4	159.24	193.73	-17.8
SAILING WORLD	1,356,281	1,404,769	-3.5	98.90	105.05	-5.9
SALT WATER SPORTSMAN	3,931,248	4,743,120	-17.1	118.00	151.54	-22.1
SATURDAY EVENING POST	448,365	693,533	-35.4	31.20	49.94	-37.5
SAVEUR	4,889,459	5,714,821	-14.4	120.80	145.45	-16.9
SCHOLASTIC PARENT & CHILD	16,036,043	14,006,593	14.5	167.75	168.25	-0.3
SCIENTIFIC AMERICAN	9,533,642	8,916,066	6.9	129.91	131.29	-1.1
SELF	52,949,534	53,871,458	-1.7	354.24	393.77	-10.0
SER PADRES	6,369,920	3,613,999	76.3	88.43	72.64	21.7
SEVENTEEN	25,520,754	25,783,161	-1.0	208.20	221.48	-6.0
SHAPE MAGAZINE	48,329,647	53,196,161	-9.1	326.96	376.90	-13.3
SIEMPRE MUJER	4,142,930	4,413,514	-6.1	100.46	120.07	-16.3
SIERRA	0	737,905		0.00	17.84
SKI	17,667,862	26,313,565	-32.9	424.81	453.49	-6.3
SKIING	7,388,584	12,338,514	-40.1	230.34	236.31	-2.5
SKY MAGAZINE	13,509,402	15,461,941	-12.6	267.84	303.56	-11.8
SMARTMONEY	12,075,333	18,495,358	-34.7	142.92	230.13	-37.9
SMITHSONIAN	18,642,014	24,409,687	-23.6	135.88	186.93	-27.3
SOAP OPERA DIGEST	3,657,914	5,926,564	-38.3	169.23	288.42	-41.3
SOUND & VISION	8,323,737	8,689,925	-4.2	174.02	190.94	-8.9
SOUTHERN ACCENTS	6,443,322	6,268,281	2.8	106.96	114.75	-6.8
SOUTHERN LIVING	47,457,431	51,543,427	-7.9	286.67	323.28	-11.3
SOUTHWEST AIRLINES SPIRIT	13,231,104	14,082,075	-6.0	365.05	416.89	-12.4
SPECTRUM	2,866,899	2,767,280	3.6	133.13	131.30	1.4
SPIN	8,958,888	9,947,235	-9.9	165.04	190.43	-13.3
SPORT FISHING	851,645	3,120,281	-72.7	41.65	157.28	-73.5
SPORTING NEWS	6,449,561	11,614,841	-44.5	102.87	201.15	-48.9
SPORTS ILLUSTRATED	169,872,836	190,568,325	-10.9	505.48	597.40	-15.4
SPORTS ILLUSTRATED KIDS	8,039,937	7,716,374	4.2	97.18	96.74	0.5
STAR	39,666,374	46,885,971	-15.4	274.98	318.97	-13.8
STUFF	0	5,646,450		0.00	51.06
SUNSET	17,212,842	21,571,961	-20.2	172.80	229.25	-24.6
TECHNOLOGY REVIEW	621,224	385,525	61.1	27.50	17.27	59.2
TEEN VOGUE	29,261,562	33,912,850	-13.7	295.28	377.50	-21.8
TENNIS	3,868,600	4,035,634	-4.1	74.94	75.01	-0.1
TEXAS MONTHLY	25,490,620	28,965,746	-12.0	661.52	793.32	-16.6
THE WEEK	11,669,707	9,209,775	26.7	221.11	202.67	9.1
THIS OLD HOUSE	13,512,256	14,869,335	-9.1	162.02	189.31	-14.4
TIME	152,342,988	176,647,433	-13.8	572.56	701.38	-18.4
TIME OUT NEW YORK	11,870,931	15,494,947	-23.4	654.86	884.45	-26.0
TOWN & COUNTRY	46,768,516	52,081,744	-10.2	576.82	645.48	-10.6
TRADITIONAL HOME	32,746,223	40,021,511	-18.2	230.02	297.10	-22.6
TRANSWORLD MOTOCROSS	4,438,318	3,879,318	14.4	368.66	346.59	6.4
TRANSWORLD SKATEBOARDING	8,558,553	7,891,953	8.4	404.06	394.71	2.4
TRANSWORLD SNOWBOARDING	8,476,973	4,909,628	72.7	435.54	448.97	-3.0
TRANSWORLD SURF	2,842,561	2,961,501	-4.0	270.08	295.92	-8.7
TRAVEL + LEISURE GOLF	5,783,770	11,987,352	-51.8	73.21	159.92	-54.2
TRAVEL+LEISURE	44,453,836	47,329,031	-6.1	435.01	486.12	-10.5
TV GUIDE	41,582,324	61,478,939	-32.4	202.52	325.94	-37.9
TWIST	702,209	726,880	-3.4	44.79	50.46	-11.2
U S NEWS & WORLD REPORT	36,457,550	75,632,556	-51.8	260.78	457.98	-43.1
US AIRWAYS MAGAZINE	7,898,209	8,965,413	-11.9	279.59	332.56	-15.9
US WEEKLY	72,114,551	83,922,466	-14.1	418.43	529.96	-21.0
VANITY FAIR	90,681,908	109,833,256	-17.4	614.76	793.16	-22.5
VERANDA	14,314,260	14,396,391	-0.6	265.93	278.28	-4.4
VIBE	20,834,629	24,558,439	-15.2	213.17	260.39	-18.1
VOGUE	94,651,102	118,392,044	-20.1	685.64	908.47	-24.5
W	42,830,438	53,567,599	-20.0	508.47	673.16	-24.5
WEIGHT WATCHERS	5,983,605	6,762,961	-11.5	89.53	105.94	-15.5
WIRED	30,391,238	35,371,751	-14.1	383.62	506.46	-24.3
WOMAN'S DAY	106,005,938	115,171,930	-8.0	425.42	487.02	-12.6
WOMANS WORLD	7,814,165	7,797,395	0.2	90.66	97.49	-7.0
WOMEN'S HEALTH	20,562,009	15,382,493	33.7	187.20	190.80	-1.9
WONDERTIME	8,704,608	4,921,476	76.9	198.25	146.41	35.4
WOOD	10,445,218	11,619,638	-10.1	117.23	141.47	-17.1
WORKING MOTHER	15,711,398	16,433,878	-4.4	237.73	260.68	-8.8
YACHTING	16,086,039	17,764,448	-9.4	486.89	572.55	-15.0
YANKEE	1,593,554	1,623,336	-1.8	79.19	86.49	-8.4
MAGAZINES TOTALS	6,569,577,481	7,621,008,990	-13.8	60,814.50	73,369.33	-17.1

american profile	51,917,288	62,310,654	-16.7	126.35	174.62	-27.6
los angeles times mag	5,431,166	6,815,108	-20.3	116.16	145.49	-20.2
new york times magazine	109,932,041	135,580,168	-18.9	947.49	1,220.65	-22.4
parade	185,510,229	218,074,803	-14.9	198.70	248.98	-20.2
relish	30,623,883	27,319,005	12.1	54.70	68.75	-20.4
SPRY	10,664,020	0		27.03	0.00
usa weekend	118,662,517	133,129,369	-10.9	172.51	199.46	-13.5
SUNDAY MAGAZINES TOTALS	512,741,144	583,229,107	-12.1	1,642.94	2,057.95	-20.2

OVERALL TOTALS	7,082,318,618	8,204,238,099	-13.7	62,457.44	75,427.28	-17.2

*Data as of January 9th, 2008

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