MPA

Magazine Publishers of America

 
January 2006 vs 2005
Click here to view in Excel.
Publication
2006*
Dollars
2005*
Dollars
%
CHG
2006*
Pages
2005*
Pages
%
CHG
AARP-THE MAGAZINE
24,777,490
16,448,069
50.6
50.13
35.96
39.4
ABA JOURNAL-THE LAWYERS MAGAZINE
573,570
535,065
7.2
19.32
17.51
10.3
ADVOCATE
872,026
423,170
106.1
68.87
37.83
82.1
ALL YOU
792,941
527,040
50.5
54.40
38.42
41.6
ALLURE
4,300,497
3,577,818
20.2
42.42
36.87
15.1
AMERICAN BABY
7,396,263
8,127,043
-9.0
47.24
53.90
-12.4
AMERICAN PHOTO
2,246,574
2,395,416
-6.2
48.50
54.50
-11.0
AMERICAN WAY
3,454,014
3,194,265
8.1
122.33
116.17
5.3
ARCHITECTURAL DIGEST
9,697,956
8,685,511
11.7
98.00
92.22
6.3
ATLANTIC MONTHLY THE
3,176,965
3,139,450
1.2
67.39
80.48
-16.3
AUDUBON
1,263,906
747,265
69.1
33.45
20.38
64.1
AUTOMOBILE MAGAZINE
6,373,489
5,052,011
26.2
78.85
64.90
21.5
AUTOWEEK
3,438,468
3,884,885
-11.5
79.61
92.46
-13.9
BARRONS
4,462,836
3,987,982
11.9
114.70
108.20
6.0
BASSMASTER
1,539,625
1,927,572
-20.1
40.87
52.56
-22.2
BESTLIFE
0
966,272
-
0.00
24.87
-
BETTER HOMES & GARDENS
31,531,213
31,216,608
1.0
80.43
82.68
-2.7
BICYCLING
3,348,779
1,166,657
187.0
67.38
25.00
169.5
BLACK ENTERPRISE
2,647,566
2,414,143
9.7
61.56
58.37
5.5
BLENDER
2,349,360
2,597,570
-9.6
32.10
43.96
-27.0
BOATING
4,413,311
4,763,894
-7.4
114.36
127.20
-10.1
BON APPETIT
6,233,318
5,333,765
16.9
56.02
50.78
10.3
BOYS' LIFE
428,173
292,332
46.5
8.43
5.15
63.7
BRIDAL GUIDE
12,880,600
11,881,715
8.4
341.98
332.45
2.9
BRIDE'S
0
17,994,545
-
0.00
298.98
-
BUSINESS 2.0 MAGAZINE
4,838,548
4,416,352
9.6
75.37
71.66
5.2
BUSINESS WEEK
19,284,866
17,056,069
13.1
170.18
143.08
18.9
CAR AND DRIVER
12,204,537
17,894,444
-31.8
67.17
100.08
-32.9
COASTAL LIVING
4,286,720
3,828,991
12.0
89.68
84.32
6.4
CONDE NAST TRAVELER
13,957,565
9,199,128
51.7
152.67
106.96
42.7
COOKING LIGHT
12,314,313
10,521,492
17.0
137.45
126.47
8.7
COSMOPOLITAN
14,972,125
15,205,297
-1.5
70.18
75.66
-7.2
COTTAGE LIVING
3,026,830
3,438,299
-12.0
52.36
82.97
-36.9
COUNTRY LIVING
5,690,521
5,762,548
-1.2
43.55
43.94
-0.9
COUNTRY WEEKLY
2,830,248
2,219,299
27.5
78.79
70.99
11.0
CYCLE WORLD
3,116,550
3,019,616
3.2
68.40
69.28
-1.3
DEPARTURES
7,331,724
5,295,791
38.4
106.32
82.41
29.0
DIABETES FORECAST
792,298
767,346
3.3
38.80
40.00
-3.0
DISCOVER
908,902
1,254,905
-27.6
15.67
22.17
-29.3
DISNEY ADVENTURES
0
259,157
-
0.00
3.75
-
DOMINO
1,683,970
0
-
34.99
0.00
-
DUCKS UNLIMITED
805,500
818,680
-1.6
31.00
31.50
-1.6
EBONY
4,099,601
4,111,951
-0.3
73.88
67.94
8.7
ECONOMIST
5,614,696
5,734,790
-2.1
153.00
179.00
-14.5
ELLE
6,787,234
4,860,210
39.6
60.75
46.65
30.2
ELLE DECOR
4,042,654
0
-
56.05
0.00
-
ENDLESS VACATION
4,362,029
3,262,098
33.7
53.77
60.21
-10.7
ENTERTAINMENT WEEKLY
11,810,541
14,174,474
-16.7
84.59
106.54
-20.6
ENTREPRENEUR
10,080,456
9,234,266
9.2
131.45
128.49
2.3
ESPN MAGAZINE
21,185,500
20,497,950
3.4
116.33
119.67
-2.8
ESQUIRE
4,925,025
3,076,883
60.1
49.46
32.32
53.0
ESSENCE
5,147,193
5,122,775
0.5
72.18
76.86
-6.1
EVERYDAY FOOD
2,418,326
1,177,952
105.3
53.33
28.83
85.0
EXECUTIVETRAVEL SKYGUIDE
358,685
319,100
12.4
11.81
9.77
20.9
FAMILY CIRCLE
13,773,493
14,669,501
-6.1
63.59
65.95
-3.6
FAST COMPANY
2,040,565
1,921,672
6.2
29.90
29.54
1.2
FHM
6,280,757
5,754,307
9.1
62.13
60.90
2.0
FIRST FOR WOMEN
3,879,578
1,638,170
136.8
63.47
28.50
122.7
FITNESS
4,077,356
6,108,405
-33.3
33.69
54.96
-38.7
FLYING
1,055,236
1,343,383
-21.4
43.50
56.55
-23.1
FOOD & WINE
3,812,212
3,546,934
7.5
56.51
53.81
5.0
FORBES
18,054,044
19,646,967
-8.1
173.68
196.34
-11.5
FORTUNE
11,292,149
16,352,494
-30.9
106.91
163.12
-34.5
GARDEN DESIGN
764,241
0
-
25.50
0.00
-
GLAMOUR
7,280,387
7,795,049
-6.6
44.61
50.41
-11.5
GOLF DIGEST
8,970,296
8,746,592
2.6
72.72
81.86
-11.2
GOLF MAGAZINE
9,955,380
11,433,947
-12.9
67.85
83.53
-18.8
GOLF WORLD
2,446,694
2,456,252
-0.4
82.45
87.82
-6.1
GOOD HOUSEKEEPING
33,810,665
30,949,174
9.2
115.49
112.00
3.1
GOURMET
6,951,859
5,092,297
36.5
72.60
55.79
30.1
GQ
4,392,196
5,471,132
-19.7
41.41
56.05
-26.1
GUIDEPOSTS
2,139,270
1,813,183
18.0
27.50
19.34
42.2
HARPER'S BAZAAR
3,600,329
3,860,147
-6.7
38.65
43.50
-11.1
HARVARD BUSINESS REVIEW
1,095,448
1,038,619
5.5
28.33
27.49
3.1
HEALTH
10,243,466
8,428,525
21.5
120.33
103.95
15.8
HEMISPHERES
2,963,750
4,660,418
-36.4
58.33
94.00
-37.9
HOME
4,433,803
0
-
42.48
0.00
-
HOT ROD
4,458,634
5,130,692
-13.1
49.22
63.21
-22.1
HOUSE & GARDEN
3,689,776
2,992,719
23.3
39.82
33.28
19.7
HOUSE BEAUTIFUL
3,861,548
4,751,831
-18.7
31.98
42.06
-24.0
IN STYLE
21,450,212
9,424,701
127.6
184.87
84.19
119.6
IN TOUCH WEEKLY
7,290,011
3,261,193
123.5
59.79
41.17
45.2
INC.
5,041,025
4,542,388
11.0
52.22
48.17
8.4
J-14
655,237
431,265
51.9
20.00
14.33
39.6
JET
2,367,646
1,798,344
31.7
79.50
62.50
27.2
KIPLINGERS PERSNL FINANCE
2,399,215
3,667,920
-34.6
35.16
52.42
-32.9
LADIES' HOME JOURNAL
16,568,212
14,847,469
11.6
71.20
67.45
5.6
LIFE & STYLE WEEKLY
1,673,164
664,127
151.9
34.17
22.33
53.0
LUCKY
4,334,555
3,876,866
11.8
48.54
46.98
3.3
M MAGAZINE
259,720
177,615
46.2
12.67
9.67
31.0
MARIE CLAIRE
4,475,964
3,095,860
44.6
44.00
35.09
25.4
MARTHA STEWART LIVING
7,320,716
3,102,038
136.0
57.37
26.58
115.8
MARTHA STEWART WEDDINGS
8,429,503
7,254,144
16.2
290.01
248.95
16.5
MAXIM
6,356,247
7,831,624
-18.8
29.74
39.81
-25.3
MENS HEALTH
7,958,201
9,984,541
-20.3
55.16
74.53
-26.0
MENS JOURNAL
4,581,681
3,727,960
22.9
55.88
49.50
12.9
METROPOLITAN HOME
0
6,754,608
-
0.00
74.10
-
MIDWEST LIVING
7,458,758
8,001,503
-6.8
73.22
79.18
-7.5
MONEY
10,542,063
9,092,840
15.9
62.73
57.21
9.6
MOTOR TREND
15,565,190
13,105,204
18.8
113.67
99.65
14.1
MOTORBOATING
1,367,021
1,813,694
-24.6
46.77
67.36
-30.6
MUSCLE & FITNESS
6,826,966
4,230,936
61.4
148.04
97.17
52.4
NATIONAL ENQUIRER
4,927,265
7,165,037
-31.2
80.28
96.02
-16.4
NATIONAL GEOGRAPHIC
4,971,270
4,463,333
11.4
23.39
23.15
1.0
NATIONAL GEOGRAPHIC TRVLR
2,473,868
3,082,643
-19.7
38.49
51.47
-25.2
NATIONAL JOURNAL
696,884
783,764
-11.1
53.67
63.17
-15.0
NEW YORK MAGAZINE
9,500,280
7,946,997
19.5
156.74
138.01
13.6
NEW YORKER
7,787,671
10,662,692
-27.0
76.00
110.85
-31.4
NEWSWEEK
33,198,347
27,496,502
20.7
138.58
117.07
18.4
O-THE OPRAH MAGAZINE
10,148,137
7,401,463
37.1
70.48
53.17
32.6
OUT
685,139
551,676
24.2
31.00
25.50
21.6
OUTSIDE MAGAZINE
3,356,110
3,282,853
2.2
40.85
39.57
3.2
PARENTS
12,160,085
11,878,267
2.4
87.02
91.56
-5.0
PC MAGAZINE
7,403,031
8,837,333
-16.2
101.21
100.05
1.2
PEOPLE
55,079,518
62,170,136**
-11.4
241.10
286.64**
-15.9
PLAYBOY
5,473,462
7,034,265
-22.2
32.25
43.62
-26.1
POPULAR MECHANICS
4,462,824
5,801,424
-23.1
38.35
53.42
-28.2
POPULAR PHOTOGRAPHY&IMGNG
8,586,995
11,235,315
-23.6
91.72
127.33
-28.0
POPULAR SCIENCE
5,526,826
5,136,250
7.6
53.16
47.93
10.9
POWER & MOTORYACHT
4,987,185
4,940,070
1.0
184.33
190.83
-3.4
PREVENTION
8,638,061
8,814,080
-2.0
64.65
75.25
-14.1
RD LARGE EDITION/ESR RDNG
885,460
581,279
52.3
16.00
11.18
43.1
RD SELECCIONES
395,580
756,954
-47.7
11.00
23.69
-53.6
READER'S DIGEST
20,618,170
14,630,928
40.9
68.49
51.50
33.0
REDBOOK
8,986,932
8,689,145
3.4
68.69
69.51
-1.2
RIDE BMX
720,599
684,130
5.3
88.08
82.50
6.8
ROAD & TRACK
7,526,871
10,358,118
-27.3
71.00
95.01
-25.3
ROBB REPORT
5,263,737
1,945,060
170.6
218.42
86.33
153.0
ROLLING STONE
5,477,905
5,226,005
4.8
38.75
41.06
-5.6
RUNNERS WORLD
5,396,455
4,106,409
31.4
58.50
48.76
20.0
SALT WATER SPORTSMAN
2,287,471
2,513,514
-9.0
77.61
88.96
-12.8
SATURDAY EVENING POST
587,702
503,984
16.6
47.54
40.67
16.9
SAVEUR
2,215,867
1,449,950
52.8
56.00
39.67
41.2
SCIENTIFIC AMERICAN
3,077,380
3,619,064
-15.0
47.05
58.90
-20.1
SELF
6,822,872
5,292,570
28.9
52.01
45.83
13.5
SEVENTEEN
7,783,582
7,271,923
7.0
74.93
75.16
-0.3
SHAPE MAGAZINE
10,535,598
7,940,642
32.7
81.45
68.00
19.8
SI FOR KIDS
946,350
1,082,030
-12.5
12.03
14.40
-16.5
SIERRA
674,285
761,990
-11.5
16.50
18.33
-10.0
SKI
4,712,708
5,541,316
-15.0
81.90
101.53
-19.3
SKIING
3,254,119
4,057,084
-19.8
63.53
82.57
-23.1
SKY MAGAZINE
3,024,874
3,450,177
-12.3
58.95
68.28
-13.7
SMARTMONEY
3,607,446
4,046,311
-10.8
47.38
56.15
-15.6
SMITHSONIAN
4,674,578
4,293,480
8.9
37.65
37.39
0.7
SOAP OPERA DIGEST
1,933,068
2,021,322
-4.4
94.85
102.53
-7.5
SOUND & VISION
2,606,344
3,813,851
-31.7
41.59
63.34
-34.3
SOUTHERN ACCENTS
3,551,619
3,497,390
1.6
67.62
65.70
2.9
SOUTHERN LIVING
11,563,558
10,903,123
6.1
78.48
78.71
-0.3
SOUTHWEST AIRLINES SPIRIT
3,095,858
2,398,282
29.1
99.00
85.00
16.5
SPECTRUM
756,566
934,753
-19.1
32.75
42.88
-23.6
SPIN
1,718,487
2,721,267
-36.8
30.90
47.30
-34.7
SPORTING NEWS
1,277,797
1,968,146
-35.1
22.81
37.17
-38.6
SPORTS ILLUSTRATED
28,277,626
30,593,807
-7.6
95.26
104.65
-9.0
STAR
11,678,710
8,413,955
38.8
76.17
65.83
15.7
STUFF
3,663,300
3,652,071
0.3
34.83
37.50
-7.1
SUNSET
5,305,285
5,475,594
-3.1
51.87
57.72
-10.1
TECHNOLOGY REVIEW
0
699,319
-
0.00
15.22
-
TENNIS
2,315,548
1,659,546
39.5
38.83
26.58
46.1
TEXAS MONTHLY
5,984,174
4,649,709
28.7
168.52
135.50
24.4
THE WEEK
994,000
707,250
40.5
23.50
22.25
5.6
THIS OLD HOUSE
3,609,678
3,521,485
2.5
48.46
49.63
-2.4
TIME
36,760,346
43,103,878
-14.7
131.39
158.01
-16.8
TIME OUT NEW YORK
3,142,749
3,341,533
-5.9
189.63
207.06
-8.4
TOWN & COUNTRY
6,598,822
6,749,660
-2.2
81.14
88.75
-8.6
TRANSWORLD MOTOCROSS
1,036,742
542,229
91.2
92.86
92.29
0.6
TRANSWORLD SKATEBOARDING
1,211,396
2,589,244
-53.2
122.42
136.42
-10.3
TRANSWORLD SNOWBOARDING
2,265,909
3,194,730
-29.1
154.76
185.88
-16.7
TRANSWORLD SURF
751,133
539,020
39.4
78.67
68.00
15.7
TRAVEL + LEISURE GOLF
4,970,509
5,115,160
-2.8
71.11
76.03
-6.5
TRAVEL+LEISURE
8,270,889
6,638,649
24.6
88.95
74.70
19.1
TV GUIDE
13,005,684
0
-
75.27
0.00
-
TV GUIDE (DIGEST)
0
36,489,676
-
0.00
206.04
-
TWIST
191,475
154,534
23.9
14.33
12.67
13.1
U S NEWS & WORLD REPORT
17,764,712
15,808,344
12.4
121.14
108.19
12.0
US AIRWAYS MAGAZINE
3,180,987
1,832,073
73.6
124.00
49.42
150.9
US WEEKLY
18,856,545
15,988,432
17.9
130.83
143.19
-8.6
VANITY FAIR
9,296,562
8,906,253
4.4
70.87
70.87
0.0
VERANDA
4,496,522
4,427,355
1.6
90.21
92.72
-2.7
VIBE
6,092,321
7,261,900
-16.1
64.84
80.92
-19.9
VOGUE
8,682,103
7,086,679
22.5
70.70
63.53
11.3
W
4,193,797
3,082,608
36.0
55.89
42.81
30.6
WEIGHT WATCHERS
4,132,036
3,909,500
5.7
67.91
68.50
-0.9
WIRED
5,027,184
4,563,333
10.2
76.96
76.51
0.6
WOMAN'S DAY
17,908,595
14,201,614
26.1
73.85
60.85
21.4
WOMANS WORLD
2,620,660
2,091,470
25.3
35.00
27.83
25.8
WOMEN'S HEALTH
1,138,251
0
-
31.50
0.00
-
YACHTING
4,117,282
3,965,344
3.8
138.08
139.16
-0.8
YANKEE
1,386,239
1,492,253
-7.1
43.21
48.86
-11.6
MAGAZINES TOTALS
1,220,291,103
1,210,925,283
0.8
13,342.56
13,538.83
-1.4
AMERICAN PROFILE
14,151,701
11,702,003
20.9
48.19
46.09
4.6
LIFE MAGAZINE
10,875,655
8,285,516
31.3
33.10
26.33
25.7
NEW YORK TIMES MAGAZINE
19,196,989
16,362,745
17.3
181.66
166.17
9.3
PARADE
49,905,166
58,455,870
-14.6
55.69
63.39
-12.1
USA WEEKEND
45,866,728
40,862,794
12.2
71.88
66.64
7.9
WEST***
1,732,855
3,025,859
-42.7
23.73
40.53
-41.5
SUNDAY MAGAZINES TOTALS
141,729,094
138,694,787
2.2
414.24
409.15
1.2
OVERALL TOTALS
1,362,020,197
1,349,620,070
0.9
13,756.80
13,947.98
-1.4


 
Footnote: January, 2006 PIB press release data are being revised to reflect a new bottom line change to +0.8% in dollars (from -0.3% in previously issued January press release). The change is a result of inadvertent accounting for two publications in January 2005, as part of an equalizing process that creates level-playing field comparisons for year-to-year comparisons.  The changes were as follows:
Entertainment Weekly: 1 issue removed from January 2005 calculations: $4,047,469 and 29.04 pages 
Sports Illustrated: 1 issue removed from January 2005 calculations: $9,086,931 and 31.41 pages

THE MAGAZINE TOTALS WHICH APPEAR IN THIS REPORT FOR WEEKLY MAGAZINES ARE CALCULATED BY USING EQUIVALENT ISSUES FOR THE REPORTING PERIOD.

The Source* Year-to-date 2005 data removed from the database. However all prior years data remains.

*Data as of February 10th, 2006
**People's figures have been adjusted as of 4/3/06 to reflect the equalization of Regular issues only for this time period, as opposed to the equalization of all issues (Regular and Additional/Bonus combined).

***Effective, Wednesday, February 8, 2006, the Los Angeles Times Magazine will now be referred to as "West".

January 1, 2006