Magazine Publishers of America - Retail Category Rings Up Strong Magazine Ad Growth in October

Thanks to our Advertisers

Thanks to our Sponsors

Retail Category Rings Up Strong Magazine Ad Growth in October

October 1, 2006

Year-to-date, Eight of 12 Major Magazine Ad Categories Post Gains

New York, NY (November 8, 2006)--Total magazine rate-card-reported advertising revenue for the month of October increased 1.9% compared to the same month last year, closing at $2,391,918,204, according to Publishers Information Bureau (PIB). Ad pages totaled 24,313.22, at -1.2% against October 2005. From January through October, PIB revenue closed at $19,336,025,648, an increase of 4.1% over the same period in 2005, with ad pages totaling 197,854.97, gaining 0.4% over the previous year.

October 2006 vs. 2005

Retail showed the biggest increases versus last October, posting a 36% increase in PIB revenue and 26.3% in pages. Drugs & Remedies sustains its significant growth trend with a 10.6% gain in both PIB revenue and pages. And Public Transportation, Hotels & Resorts is another double-digit gainer, registering +10.4% in PIB revenue and +11% in pages.

Details are as follows: (Click here for magazine details)

CLASS NAME	2006 DOLLARS	2005 DOLLARS	CHG	%CHG	2006 PAGES	2005 PAGES	CHG	%CHG
CLASS NAME	2006 DOLLARS	2005 DOLLARS	CHG	%CHG	2006 PAGES	2005 PAGES	CHG	%CHG
DRUGS & REMEDIES	228,656,863	206,744,378	21,912,485	10.6	1,835.36	1,660.17	175.19	10.6
TOILETRIES & COSMETICS	224,858,196	231,473,069	-6,614,873	-2.9	1,926.26	2,062.96	-136.70	-6.6
RETAIL	219,246,127	161,169,926	58,076,201	36.0	2,238.43	1,771.75	466.68	26.3
APPAREL & ACCESSORIES	197,248,018	195,597,049	1,650,969	0.8	2,207.67	2,397.26	-189.59	-7.9
HOME FURNISHINGS & SUPPLIES	185,469,701	194,060,956	-8,591,255	-4.4	1,803.43	1,939.89	-136.46	-7.0
FOOD & FOOD PRODUCTS	175,755,381	161,748,942	14,006,439	8.7	1,253.02	1,192.71	60.31	5.1
AUTOMOTIVE	171,541,803	207,376,041	-35,834,238	-17.3	1,658.82	2,080.17	-421.35	-20.3
MEDIA & ADVERTISING	154,145,785	156,094,895	-1,949,110	-1.2	1,459.52	1,547.45	-87.93	-5.7
DIRECT RESPONSE COMPANIES	152,248,828	163,113,221	-10,864,393	-6.7	1,595.68	1,657.51	-61.83	-3.7
FINANCIAL, INSURANCE & REAL ESTATE	140,307,564	154,894,478	-14,586,914	-9.4	1,516.83	1,657.24	-140.41	-8.5
PUBLIC TRANSPORTATION, HOTELS & RESORTS	120,306,506	109,011,922	11,294,584	10.4	1,617.11	1,457.44	159.67	11.0
TECHNOLOGY	116,299,405	122,380,900	-6,081,495	-5.0	1,202.44	1,316.57	-114.13	-8.7

*Data as of November 6th, 2006

January - October 2006 vs. 2005

To date in 2006, eight categories saw PIB revenue and page gains versus the comparable period last year. The Drugs & Remedies and Retail categories registered double-digit growth. Other categories that saw gains in ad dollars and pages: Apparel & Accessories; Food & Food Products; Direct Response; Financial, Insurance & Real Estate; Public Transportation, Hotels & Resorts; and Technology.

Details are as follows: (Click here for magazine details)

CLASS NAME	2006 DOLLARS	2005 DOLLARS	CHG	%CHG	2006 PAGES	2005 PAGES	CHG	%CHG
CLASS NAME	2006 DOLLARS	2005 DOLLARS	CHG	%CHG	2006 PAGES	2005 PAGES	CHG	%CHG
DRUGS & REMEDIES	1,942,204,874	1,647,994,039	294,210,835	17.9	15,344.14	13,696.35	1,647.79	12.0
TOILETRIES & COSMETICS	1,882,168,522	1,787,554,916	94,613,606	5.3	15,656.22	15,719.53	-63.31	-0.4
AUTOMOTIVE	1,651,443,944	1,852,823,918	-201,379,974	-10.9	15,783.26	18,262.91	-2,479.65	-13.6
APPAREL & ACCESSORIES	1,594,325,559	1,510,212,196	84,113,363	5.6	19,381.85	19,337.15	44.70	0.2
FOOD & FOOD PRODUCTS	1,539,721,717	1,494,538,664	45,183,053	3.0	10,987.71	10,875.19	112.52	1.0
DIRECT RESPONSE COMPANIES	1,434,234,502	1,411,307,583	22,926,919	1.6	15,216.55	15,125.87	90.68	0.6
HOME FURNISHINGS & SUPPLIES	1,336,223,731	1,320,404,376	15,819,355	1.2	12,877.16	13,059.55	-182.39	-1.4
RETAIL	1,326,395,593	1,108,084,345	218,311,248	19.7	14,481.56	13,156.31	1,325.25	10.1
MEDIA & ADVERTISING	1,272,905,982	1,224,580,862	48,325,120	3.9	11,446.43	11,505.72	-59.29	-0.5
FINANCIAL, INSURANCE & REAL ESTATE	1,035,919,963	1,032,660,870	3,259,093	0.3	11,416.13	11,310.59	105.54	0.9
PUBLIC TRANSPORTATION, HOTELS & RESORTS	906,044,047	873,593,845	32,450,202	3.7	11,955.41	11,598.62	356.79	3.1
TECHNOLOGY	885,585,157	842,621,915	42,963,242	5.1	9,366.27	9,296.62	69.65	0.7

*Data as of November 6th, 2006

Retail, which rose significantly in October, has been one of the most consistent performers this year, registering PIB revenue and page gains in seven out of ten months, said Ellen Oppenheim, EVP/Chief Marketing Officer, Magazine Publishers of America. "This gain was offset by an October decline in Automotive, which showed a continuation in their spending reductions that have affected all media.

Expanded PIB information is available at www.magazine.org/PIB.

Publishers Information Bureau (PIB), founded in 1947, is the premier source of consumer magazine advertising spending and related data. TNS Media Intelligence, the leading provider of strategic advertising and marketing information, collects and monitors this data and supplies it to PIB. PIB is a membership organization, administered by Magazine Publishers of America, consisting of approximately 250 different magazine titles and newspaper-distributed magazines.

October 1, 2006

No items were found.