Magazine Publishers of America
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Did you know that magazine closings are part of a normal lifecycle more closely aligned to the economy and advertiser demand than consumer demand? The latest MPA White Paper that puts closings into perspective and refutes some recent misperceptions.
“Consumers still value magazines in their media mix. Do you?” White Paper. This new piece explores 10 key indicators of the strength of magazines. Once you see third party research and media trends demonstrating consumer loyalty to magazines, you will certainly agree that magazines are a must-have medium for advertisers.
MPA has issued an update on its efforts to improve magazine audience measurement Read more
Magazine Publishers of America's measurement initiative received wide-spread media coverage. Read more
Magazine Publishers of America has announced a major initiative to develop an improved approach to magazine measurement for advertisers based on audie Read more
Hachette Filipacchi Media U.S. DMA Circulation Day Read more
This guide offers insights on key strategic concepts in circulation to help facilitate communication between advertisers and publishers. Read more
This guide shows that readers value pass-along copies and take action at a similar rate Read more
Research suggests that assumptions about consumers’ reaction to magazine advertising in paid vs non paid sources may not be correct. Read more
It has been an honor to serve as MPA chairman these past two years... Read more
