Press Articles on MPA Measurement Initiative

July 23, 2008

July 23, 2008
MRI Buys Starch, Enhances Print Ad Metrics
Media Daily News

July 22, 2008
MRI Eyes ‘Possible Commercial Ratings’ for Magazines
Folio:

July 9, 2008
MRI Adds Issue-Specific Data
Circulation Management

July 9, 2008
MRI Offers More Magazine Issue-Specific Data
Media News Daily

April 21, 2008
Why Audience Matters by Nina Link
MIN

March 12, 2008
MPA announces initiative to improve measurement of magazine audience and readership
FIPP

March 11, 2008
MPA Aims to Improve Measurement of Magazine Audience and Readership
MIN online

March 11, 2008
Magazine publishers to test reader metrics
Research UK

March 11, 2008
Magazine Publishers Push for Total Audience Metric
Adage.com

March 11, 2008
MPA Announces Audience Measurement Initiative
Circulation Management

March 10, 2008
MPA Announces New Measurement Initiative to Compete with TV, Web
Folio: 

March 10, 2008
MPA Proposes New Audience-Based Metric
Media Daily News

March 10, 2008
MPA's latest move: Planning faster data turnaround
Media Life Magazine

March 10, 2008
MPA pushes for better readership, engagement measurement
DM News

March 10, 2008
MPA Unveils New Metrics
MediaBuyerPlanner

March 10, 2008
MPA to Propose New Magazine Audience Metrics
Mediaweek

January 15, 2008
MPA to Propose New Magazine Audience Metrics
Mediaweek

January 15, 2008
MPA Chairman John Griffin: ‘We Have the Best Brands in Media’
Folio:

October 29, 2007
Outgoing MPA Chair Jack Kliger Proposes 'New Rules' For Magazines
Folio: