Magazine Publishers of America - Advertising and PIB

Thanks to our Advertisers

New PPT Slides reinforce Magazines Show Strength in Tough Times

June 29, 2009
These slides support both the 6/22 issue of Behind the Numbers and our newly released White Paper: “Consumers still value magazines in their media mix. Read more

New White Paper Released

June 29, 2009
Consumers still value magazines in their media mix. Do you? explores consumer loyalty to magazines and why they’re a must-have medium for advertisers. Read more

2009/10 Magazine Handbook Released

June 15, 2009
The 2009/10 Magazine Handbook features new and updated pages of advertiser-funded research, facts and stats on all aspects of the magazine industry. Read more

Think you know everything about media? Think again!

April 14, 2009
What medium do consumers use most to inspire a search online? Where are advertisers growing their media investment? The answers may surprise you. Read more

SalesEdge
June 29, 2009
Magazines Influence the Influencers
Magazines readers are more likely than the users of other media to be word-of-mouth influencers—consumers with the important ability to impact the attitudes and behaviors of people within their sphere of influence, such as family, friends, neighbors and colleagues.

America's Favorite Magazine Ad Announced
First time ever -- America's Favorite Magazine Ads Selected! Who made it to the top of the list? View the top vote-getters.

Kelly Awards Winners Announced
See the magazine ads that top creative directors and marketing leaders chose, based on creativity and results.

PIB: Magazine Advertising Shows Effects of Soft Economy in Q1
April 14, 2009

Magazine Measurement Initiative Update
January 30, 2009
MPA has issued an update on its efforts to improve magazine audience measurement.

Maximizing Ad Sales Even in Uncertain Times

Jul 14, 2009 - Jul 15, 2009
MPA Conference Center Read more

New Advertiser-Funded Research Proves Magazine Deliver

New advertiser-funded research proves that magazines are the most efficient medium at key stages of the purchase funnel. Read more

New Resource Proves Magazines Boost Ad Impact - Updated

To answer tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths. Read more

Magazine Ad URLs Increase Web Visits

New research reinforces magazines’ ability to drive traffic and demonstrates the critical need to include URLs in magazine creative. Read more

Just released Ad Impact Piece Focuses on Results

New! Blows apart any concerns your decision-makers may have about advertising in magazines with six ways magazines are key in meeting ad goals. Read more

New and Updated Category-Specific Fact Sheets

New & Updated! Fact sheets showcase compelling evidence of how magazines work with other media to drive purchase intent and web activity. Read more

Update on Magazine Measurement Initiative

MPA has issued an update on its efforts to improve magazine audience measurement Read more

Hispanic/Latino Market Profile

The Hispanic/Latino Market Profile provides insights on this expanding market, offering an overview of Hispanic/Latino geographic trends... Read more

African American/Black Profile

The newly updated African-American/Black Market Profile provides you and your advertisers with valuable data to better target the increasingly diverse Read more

Under the Influence Online Campaign

New ad campaign to highlight the strong role that magazines play in driving purchase intent and online behavior. Read more

Highlights from the 2008 Magazine Coalition Rally

Read speech transcripts, view the photo gallery and more from MPA's Magazine Marketing Coalition Rally. Read more

Understanding Magazine Circulation: A Guide for Advertising Buyers and Sellers