Top 50 Magazine Advertisers, 2008 - Rate Card Reported Spending
| Rank |
Company |
Ad Dollars $ (000) |
Rank |
Company |
Ad Dollars $ (000) |
| 1 |
PROCTER & GAMBLE CO |
$899,693 |
26 |
GE GENERAL ELECTRIC CO |
$113,279 |
| 2 |
GENERAL MOTORS CORP |
$432,953 |
27 |
NESTLE SA |
$111,211 |
| 3 |
KRAFT FOODS INC |
$389,597 |
28 |
ESTEE LAUDER COS INC |
$108,931 |
| 4 |
JOHNSON & JOHNSON |
$364,118 |
29 |
HEARST CORP |
$106,390 |
| 5 |
LOREAL SA |
$312,705 |
30 |
TARGET CORP |
$104,004 |
| 6 |
UNILEVER |
$199,531 |
31 |
MERCK & CO INC |
$103,898 |
| 7 |
TIME WARNER INC |
$195,089 |
32 |
ASTRAZENECA PLC |
$103,297 |
| 8 |
GLAXOSMITHKLINE PLC |
$187,975 |
33 |
BAYER AG GROUP |
$101,994 |
| 9 |
LVMH MOET HENNESSY LOUIS VUITTON SA |
$184,548 |
34 |
SONY CORP |
$99,511 |
| 10 |
PFIZER INC |
$172,862 |
35 |
VERIZON COMMUNICATIONS INC |
$97,034 |
| 11 |
CAMPBELL SOUP CO |
$172,369 |
36 |
CITIGROUP INC |
$93,574 |
| 12 |
WALT DISNEY CO |
$171,013 |
37 |
BOSE CORP |
$88,496 |
| 13 |
ADVANCE PUBLICATIONS INC |
$165,924 |
38 |
BRISTOL-MYERS SQUIBB CO |
$84,946 |
| 14 |
JOH A BENCKISER GMBH |
$163,653 |
39 |
IOVATE HEALTH SCIENCES INC |
$84,599 |
| 15 |
PEPSICO INC |
$162,703 |
40 |
WOMENS MARKETING INC |
$84,441 |
| 16 |
CLOROX CO |
$145,582 |
41 |
SYNERGISTICS MARKETING INC |
$83,563 |
| 17 |
NISSAN MOTOR CO LTD |
$141,503 |
42 |
CERBERUS CAPITAL MGT LP |
$80,447 |
| 18 |
TOYOTA MOTOR CORP |
$139,185 |
43 |
GAP INC |
$77,023 |
| 19 |
HONDA MOTOR CO LTD |
$137,838 |
44 |
CHURCH & DWIGHT CO INC |
$76,855 |
| 20 |
WAL-MART STORES INC |
$134,363 |
45 |
SANOFI-AVENTIS |
$75,290 |
| 21 |
MARS INC |
$132,384 |
46 |
BRADFORD EXCHANGE LTD |
$74,354 |
| 22 |
US GOVT |
$128,933 |
47 |
COCA-COLA CO |
$73,022 |
| 23 |
BERKSHIRE HATHAWAY INC |
$118,467 |
48 |
DILLARDS INC |
$71,813 |
| 24 |
KELLOGG CO |
$117,455 |
49 |
MEDIA NETWORKS INC |
$71,559 |
| 25 |
FORD MOTOR CO |
$117,106 |
50 |
ABBOTT LAB |
$71,280 |
| Total |
|
|
|
|
$7,728,359 |
Source: PIB, data as of January 9, 2009. Sunday Supplements Excluded.
