MPA

Magazine Publishers of America

 
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2008-Mag-Rev-By-Class

Magazine Advertising Rate Card Revenue by Classification, 2008

(PIB) CLASS NAME  2008 DOLLARS 2007 DOLLARS
D100 COSMETICS & BEAUTY AIDS-WMN,M&W,UNISEX 1,344,689,286 1,333,802,006
D200 PERSONAL HYGIENE & HEALTH-WMN,M&W,UNISEX 519,913,423 524,806,700
D300 HAIR PRODUCTS & ACCESS-WMN,M&W,UNISEX 382,894,276 478,325,000
D400 TOILETRIES, HYGIENIC GDS & SKIN CARE-MEN 220,745,909 237,350,259
D900 DRUGS, TOILETRIES & FITNESS: COMB & NEC 8,055,792 1,257,248
TOILETRIES & COSMETICS  2,476,298,686 2,575,541,213
D500 MEDICINES & PROPRIETARY REMEDIES 2,014,431,488 2,330,420,927
D600 EYE GLASSES, MEDICAL EQUIP & SUPPLIES 103,731,664 104,444,541
D700 PHARMACEUTICAL HOUSES 55,309,760 111,064,060
D800 FITNESS & DIET PROGRAMS & SPAS 49,593,888 53,914,744
DRUGS & REMEDIES  2,223,066,800 2,599,844,272
F100 INGREDIENTS, MIXES & SEASONINGS 239,374,125 257,329,906
F200 PREPARED FOODS 448,399,592 475,747,323
F300 DAIRY, PRODUCE, MEAT & BAKERY GOODS 702,666,589 652,768,016
F400 BEVERAGES 291,417,673 326,630,733
F500 CONFECTIONERY & SNACKS 359,824,528 350,955,301
F900 FOOD & BEVERAGES: COMB COPY & NEC 57,860,201 60,783,895
FOOD & FOOD PRODUCTS  2,099,542,708 2,124,215,174
A100 READY-TO-WEAR 696,180,962 806,582,440
A200 UNDERCLOTHING & HOSIERY 85,972,738 85,718,747
A300 FOOTWEAR 251,041,421 257,109,371
A400 APPAREL ACCESSORIES 179,907,556 182,570,869
A500 JEWELRY & WATCHES 541,456,908 564,911,024
A900 APPAREL NEC 280,715,171 278,840,229
APPAREL & ACCESSORIES  2,035,274,756 2,175,732,680
V300 RETAIL 1,297,635,527 1,370,630,537
V400 DEPARTMENT STORES 322,071,899 351,128,309
V500 DISCOUNT DEPARTMENT & VARIETY STORES 245,887,606 156,408,218
V600 SHOPPING CENTERS & CATALOG SHOWROOMS 16,354,533 19,659,725
RETAIL  1,881,949,565 1,897,826,789
B600 MEDIA & ADVERTISING 1,743,892,205 1,781,356,052
V800 DIRECT RESPONSE COMPANIES 1,670,112,388 1,824,735,774
T100 AUTOMOTIVE, AUTOMOTIVE ACCESS & EQUIP 1,570,290,980 1,971,533,858
V200 AUTOMOTIVE DEALERS & SERVICES 31,988,990 44,013,774
AUTOMOTIVE  1,602,279,970 2,015,547,632
H100 HOUSEHOLD FURNISHINGS & ACCESSORIES 292,070,815 371,097,144
H200 HOUSEHOLD APPLIANCES, EQUIP & UTENSILS 229,768,268 259,178,040
H300 HOUSEHOLD SUPPLIES 169,184,949 155,901,011
H400 HOUSEHOLD SOAPS, CLEANSERS & POLISHES 171,184,144 140,712,685
H500 AUDIO & VIDEO EQUIPMENT & SUPPLIES 253,058,619 322,513,716
H600 BUILDING MATERIALS, EQUIPMENT & FIXTURES 269,048,214 308,217,976
H900 HOME & BUILDING: COMB COPY & NEC 23,025 6,660,745
HOME FURNISHINGS & SUPPLIES  1,384,338,034 1,564,281,317
B100 FINANCIAL 834,042,899 965,385,430
B400 INSURANCE & REAL ESTATE 397,234,118 417,944,157
FINANCIAL, INSURANCE & REAL ESTATE  1,231,277,017 1,383,329,587
T400 PUBLIC TRANSPORTATION, HOTELS & RESORTS 1,152,174,703 1,170,671,842
T900 TRANSPORTATION & TRAVEL NEC                 - 15,525
PUBLIC TRANSPORTATION, HOTELS & RESORTS  1,152,174,703 1,170,687,367
B200 COMMUNICATIONS 376,791,223 397,848,921
B500 COMPUTERS, SOFTWARE, INTERNET NEC 328,919,740 380,260,180
B700 OFFICE MACHINES, FURNITURE & SUPPLIES 64,262,854 103,101,106
B900 BUSINESS & TECHNOLOGY NEC 204,429,918 198,053,969
TECHNOLOGY  974,403,735 1,079,264,176

Source: PIB. Sunday Supplements excluded. Data as of January 9th, 2009