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Under the Influence Online Campaign - Purchase Intent

November 19, 2008

The most cost effective medium in boosting purchase intent- 2/3 the cost per impact of TV
and less than 1/2 the cost per impact of online.

Measuring Media Efficiency: Assessing Media ROI Throughout the Purchase Funnel
Click here for the full study

 

The most cost effective medium in boosting purchase intent- 2/3 the cost per impact of TV

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