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Under the Influence Online Campaign - Haagen-Dazs

September 10, 2008

Magazines ads. #1 in influencing purchase intent of packaged goods.
At nearly 2x the rate of TV and 3x the rate of online.

Accountability: How Media Drive Results and Impact Online Success
Click here for the full study

 

#1 in influencing purchase intent of packaged goods. At nearly 2x the rate of TV and 3x the rate of online.

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