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Home / Advertising and PIB / Sales Tools and Coalition / Under the Influence Online Campaign - Brand Familiarity
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Under the Influence Online Campaign - Brand Familiarity

November 19, 2008

Nearly 1/2 the cost per impact of other media in generating brand familiarity.

Measuring Media Efficiency: Assessing Media ROI Throughout the Purchase Funnel
Click here for the full study

 

Nearly 1/2 the cost per impact of other media in generating brand familiarity

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