Under the Influence Online Campaign - Social Newtworks2

November 19, 2008

Twice as likely as TV viewers to be social networkers.

SalesEdge: Magazines Connect with Social Networkers
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Comparing the indices of heavy users of Facebook or MySpace in the past 30 days, magazine readers (index=152) are:

• More than twice as likely to be social networkers compared to television viewers (index=71)

• Two-thirds again more likely than newspaper readers (index=90)

• A third again more likely than outdoor viewers (index=107) or radio listeners (index=113)