Magazine Marketing Coalition’s Ad Campaign

May 16, 2008

Magazine Marketing Coalitions New Online Ads

Available Your Publication Banners

Showcase How Magazines Ads Drive Purchase Intent/Web Results

A new online campaign launched by the Magazine Marketing Coalition in January features results from independent studies that prove magazine ads effectiveness throughout the sales purchase funnel and in spurring web traffic and search. These animated banner ads highlight key findings from respected companies such as the American Advertising Federation, Dynamic Logic, Marketing Evolution and the Online Publishers Association. Viewers can click through to get the underlying studies. The ads will reach advertising decision-makers in ad-related content of leading web sites and newsletters, including AAF Smartbrief , AdAge, AdForum, Adweek, Brandweek, LinkedIn, The New York Times, and The Wall Street Journal. Leverage these important messages on your site!

Contact Sarah Welt at swelt@magazine.org for details.