Objective:

To continue to drive preference and usage among the affluent demographic via a new look and feel for our print campaign.

Target Audience:

Affluent consumers with a HH income of more than $100K.

How Magazines Were Used:

Print offers and array of vehicles with confirmed reach of affluent consumers and can sub target affluents of many different ilks, speaking to their unique and sophisticated interests.

Results:

Overall brand ratings significantly increased

Industry Awards:

27th Annual Kelly Awards Finalist

Other Recognition:

Comments: