Objective:

Leverage select brands—including Evian Natural Spring Water, Eastman Kodak, Mercury Milan, JetBlue Airways, Sweetooth by Chelsea, Nikon, Kodak and Hanes Perfect Panty—among its consumer base in the context of Fashion Week.

Target Audience:

How Magazines Were Used:

• ELLE, ELLEgirl, ELLE DÉCOR and American Photo featured spreads that reached more than 2 million readers.
• StyleLounge’s website listed the event schedule and attracted industry insiders and consumers to the venue. The site was promoted on all collatera

Results:

Promotion of the StyleLounge website resulted in nearly 3 million media impressions

Industry Awards:

Winner of min’s Integrated Marketing Award for Event/Program

Other Recognition:

Comments: