Brooks Sports - Run Happy (2009)
Agency: North
Budget Range: Under $5MM
Percentage of Print in the Media Mix: 75+
Unit Size: Full Page
Other Media:
Media Mix: Case studies that are magazine dominant, 75%+ of total budget
Objective: |
To increase sales, and build awareness with a female audience. |
Target Audience: |
Male/Female, 40/60
20-49 |
How Magazines Were Used: |
Magazines are the runner's primary hub, the place they go to learn, shop and be inspired. They also are an ideal environment for our colorful blend of illustration and photographic collage. |
Results: |
Revenue increased 10% over 2007 in a generally static category. |
Industry Awards: |
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Other Recognition: |
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Comments: |
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