Objective:

Increase sales of adidas basketball footwear - via online and brick & mortar. Increase web traffice to addidasbasketball.com

Target Audience:

Males Under 20

How Magazines Were Used:

Magazines allowed us to be more targeted in our media approach. It's very clear which magazines our basketball consumer is reading, so we're able to hit a large percentage of our market through some fairly niche titles- making our spend much more efficient than it would be otherwise.

Results:

Visits to adidasbasketball.com increased 18.5%

Industry Awards:

Other Recognition:

Comments: