Objective:

To increase market share of Giro accessories by 5%

Target Audience:

Male 20-29

How Magazines Were Used:

Magazines provide repeat exposure of our products to consumers within our target audience. By showcasing our product among other competitors Giro is able to stand out against competitors in the market

Results:

Drove net sales +9.8% over previous year's comparable period, exceeding goal

Industry Awards:

2009 Kelly Awards Finalist

Other Recognition:

Comments: