Objective:

Develop a print and digital campaign that motivates women fitness consumers to run. Drive user interaction at nikewomen.com. Push the clock icon as a brand statement.

Target Audience:

Our girl is 18-24 years old. Athletic. Confident and strong. She’s trend driven and fashion savvy. This young woman has grown up with Nike, having played sports in high school and/or college. And in this phase of her life without her team and a structured competitive environment, she looks for new ways to challenge herself. Within her busy work-life schedule, she’ll squeeze in a workout for at least an hour a day to keep her body fit and healthy.

How Magazines Were Used:

Magazines were an ideal medium to best meet the campaign objectives. Not only are magazines a prime media space to reach 18-24 year old girls but they also provided a means to distribute our Rush Hour clock as an insert piece that could be used by our target.

Results:

Exceeded user-interaction goals for nikewomen.com

Industry Awards:

27th Annual Kelly Awards Silver Winner

Other Recognition:

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