Objective:

Increase ticket sales and visits in a highly competitive tourist market. In addition, remind tourists that a ticket to the JFK Library and Museum is a ticket to some of the most important historical events of the last century.

Target Audience:

Tourists - adults 25-65

How Magazines Were Used:

The audience looks to magazines to provide them with their cultural “fix.” They respond to advertising that stimulates them as much as the editorial itself.

Results:

Overall attendence up 7.7% Event traffic up more than 9%

Industry Awards:

27th Annual Kelly Awards Full-Page Winner

Other Recognition:

Comments: