"No" Booklet Insert (2009)
Agency: GSD&M Idea City
Budget Range: Under $5MM
Percentage of Print in the Media Mix: 75%+
Unit Size: Insert
Other Media:
Media Mix: Case studies that are magazine dominant, 75%+ of total budget
Objective: |
Sales goals during the campaign period (Q1 2008) were a total of 63,400 units. |
Target Audience: |
Male and Female, 65/35
40-49 |
How Magazines Were Used: |
Members of the Idea Class (our target audience) are information seekers. They enjoy reading magazines, expecially thought leader publications, and books that cultivate their creative drive. |
Results: |
67,360 new vehicle sales, exceeding sales goal +6% |
Industry Awards: |
2009 Kelly Awards Best Insert Winner |
Other Recognition: |
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Comments: |
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