Objective:

Talk to the 1.5 million consumers who are in the market to purchase a luxury vehicle but do not currently consider a BWM

Target Audience:

People who fall into the Idea Class: A highly educated, well-paid segment of the American and global society who are paid to think. They are solutions oriented people, progressive thinkers, technology savvy and they value authenticity and independent thought.

How Magazines Were Used:

Members of the Idea Class are information seekers. They enjoy reading magazines, especially thought leader publications and books, that cultivate their creative drive.

Results:

Sales grew +7% vs. prior year; web traffic increased +19%

Industry Awards:

MPA Kelly Awards Finalist

Other Recognition:

Comments: