Objective:

To reverse a 30 year decline in sales and reestablish relevance with the consumer

Target Audience:

Women ages 25-54, married with children

How Magazines Were Used:

To provide a branded, engaging message about Vaseline’s position as a skin authority in a targeted editorial environment

Results:

7.3% sales growth for year 2007 vs. 2006

Industry Awards:

27th Annual Kelly Awards Finalist

Other Recognition:

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