MPA

Magazine Publishers of America

Nov 21, 2009
Forgot your password?
 
  • EVENTS
  • JOIN MPA
  • IMAG: Independent Magazines Group
  • Directories of Members and Vendors

Thanks to our Advertisers



Thanks to our Sponsors

Home / Advertising and PIB / Case Studies / Sears

Sears

Agency: Mindshare
Budget Range: Undisclosed
Percentage of Print in the Media Mix:
Unit Size: Advertorials
Other Media:
Media Mix: Integrated Media Mix

Objective:

  • Create awareness surrounding Winnie The Pooh and Friends and its return to Sears stores and build excitement and in-store traffic/sales

Target Audience:

 

  • Mothers of young children

 

How Magazines Were Used:

  • Disney ABC Unlimited created a fully customized, multi-channel, multi-platform, media and marketing plan for Sears, on both a national and local level. The plan and turnkey execution utilized and tapped into the power of both the Disney and ABC brands.
  • After exploring some insights on play groups and play dates, Sears developed a theme centered around, play dates being for both moms and their kids. This unique and comprehensive experience was supported with National Print advertorials in FamilyFun<

Results:

  • Increase in store traffic and same store sales revenue.

 

Industry Awards:

Myers Creative Media Awards, Silver Award

 

Jack Myers Media Business Report: Print Media Section

Other Recognition:

Comments:

© Magazine Publishers of America