Objective:

The primary objective of this campaign was to build buzz within the sports community for Jack Link’s, the Virtual College Football Playoffs and the co-branded effort. The key measurement fro success would be microsite statistics, specifically page views, contest entries and time spent online.

Target Audience:

Adventurous Spirits, predominantly men 18-35. Life keeps them busy, so eating is more fuel than experience. But they always make time for sports. This includes everything from watching their Alma-mater on Saturday, trolling Fantasy Football blogs, or even a simple debate between friends. They are sports savvy, and get their information from a variety of sources.

How Magazines Were Used:

Print gave us the ability to target sports related publications and integrate our message in with editorial content that was consistent with out overall program and relevant to our target. Through out proximity to college football content, we hit readers in the right frame of mind and drove them to the ESPN microsite to deepen the experience.

Results:

Exceeded 150,000 web visits and 14,000 contest entries

Industry Awards:

27th Annual Kelly Awards Finalist

Other Recognition:

Comments: