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Nov 21, 2009
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Home / Advertising and PIB / Case Studies / Oral B Floss (2007)

Oral B Floss (2007)

Agency: BBDO New York
Budget Range: Under $5MM
Percentage of Print in the Media Mix: 75%+
Unit Size: Spread
Other Media:
Media Mix: Case studies that are magazine dominant, 75%+ of total budget

Objective:

Increase top-of-mind awareness of Oral-B UltraFloss, to achieve a 5% lift in sales

Target Audience:

Adults, ages 25+

How Magazines Were Used:

Magazines provided us the ability to reach our audience at a relatively low out-of-pocket cost. Creatively, we used the format of magazine spreads to showcase the daily benefits of Oral-B UltraFloss.

Results:

Exceeded awareness goals

Industry Awards:

27th Annual Kelly Awards Finalist

Other Recognition:

Comments:

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