Objective:

To deliver a powerful, iconic visual brand platform and to drive exponential brand exposure and overall media impressions.

Target Audience:

Male and Female Under20-39

How Magazines Were Used:

This campaign was launched as mutli-page foldout units in key lifestyle publications across the US(Spin, Rolling Stone, Blender, Fader, etc.) As part of an integrated campaign, these magazines were used to reinforce Converse's heritage in music culture and lifestyle.

Results:

Converse.com year over year revenue increased by 53% year over year for June and July 2008.

Industry Awards:

Other Recognition:

Comments: