Objective:

Leverage Zippo’s 75th anniversary to celebrate the heritage of Zippo and its palce as an American icon; Drive sales.

Target Audience:

Rock ‘n roll enthusiasts, bikers, soldiers – people true to their passions and secure in who they are. Many in this set have their own individual “life experiences” connected to Zippo lighters.

How Magazines Were Used:

Magazines offered broad awareness in targeted environments that were relevant to the target segments.

Results:

4.5% sales increase in first two months

Industry Awards:

27th Annual Kelly Awards Finalist

Other Recognition:

Comments: