Objective:

• Establish Swoosh as leading apparel brand; swoosh apparel is designed for movement for the active and active-minded

Target Audience:

• Women and men, 18 - 34, active minded youth

How Magazines Were Used:

• Connect with readers' sense of intimacy
• Maximize the tactile notion of holding, looking and being able to turn pages

Results:

• Apparel sales increased 35% from previous year

Industry Awards:

• 2002 MPA Kelly Finalist
• 2002 Silver Kelly Award Winner

Other Recognition:

Comments: