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Nov 21, 2009
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Home / Advertising and PIB / Case Studies / One Series Launch Campaign (2009)

One Series Launch Campaign (2009)

Agency: GSD&M Idea City
Budget Range: $10MM +
Percentage of Print in the Media Mix: 10-24%
Unit Size:
Other Media:
Media Mix: Case studies for new product launches

Objective:

To build a healthy sales pipeline of hand-raisers and leads by way of prompting interaction with the vehicle during the pre-launch period (March-May, 2008)

Target Audience:

Male and Female, 50/50 Age 30-39

How Magazines Were Used:

Members of the Idea Class (our target audience) are information seekers. They enjoy reading magazines, especially thought leader publications, and books that cultivate their creative drive.

Results:

Elevated sales +12%; generated +329% increase in leads

Industry Awards:

2009 Kelly Awards Finalist

Other Recognition:

Comments:

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