Magazine Publishers of America
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New research reinforces magazines’ ability to drive traffic and demonstrates the critical need to include URLs in magazine creative. Read more
Highlights "drive to web" research from the Accountabilty Guide II. Read more
Auto accountability research showing that magazine advertising generated the most purchase intent and the best cost efficiency for the Jeep Compass. Read more
Research from Marketing Evolution demonstrates magazine’s significant contribution across the purchase funnel. Includes full purchase funnel results. Read more
Research from Marketing Evolution demonstrates magazine’s significant contribution across the purchase funnel. Read more
This resource provides an easy-to-understand overview of accountability: what it is, how it is measured, and what has been learned to date. Read more
Change promotes change. Consumers have an increasing array of media options and new technology to control how they use media. Read more
Engagement: Understanding Consumers’ Relationships with Media addresses how consumers connect with advertising-supported media. Read more
