Magazine Publishers of America
Presentations are for MPA Members OnlyThe presentations from members, suppliers and agencies featured below have been presented to the MPA Research Committee. They provide insights into a variety of research services, markets and categories. This research showcase is a valuable resource for magazine marketers and researchers, as well as advertisers and ad agency professionals. Select presentations will be added as they are given to the MPA Research Committee.
MPA is not responsible for any member, agency, or supplier of research appearing on www.magazine.org. Inquiries should be directed to the companies themselves. Listing will remain on the site for no more than two years.
For MPA research, please to http://www.magazine.org/research
For questions regarding presentations featured here, please contact Stephen Frost, Director/Research, MPA at sfrost@magazine.org.
The MPA Research CommitteeThe MPA Research Committee consists of professionals who manage the research function at MPA-member companies. The Committee reviews the latest developments and trends in the measurement of magazine audiences, and in documenting the effectiveness of magazine advertising.
These Research Committee meetings, held monthly from September through June, often feature industry experts as guest speakers, as well as provide an open forum for discussion. Recently featured presenters include the MPA Reader Experience study conducted by Northwestern University; What’s New in Advertising Recall Research presented by three companies; Equifax featuring a potential syndicated automotive study; review of Worldwide Readership Research Symposium best papers, and agency panel discussions on magazine research issues.
If anyone involved in research at an MPA domestic-member company is interested in joining the MPA Research Committee, please contact Wayne Eadie, SVP/Research at weadie@magazine.org.
Members located outside the New York area are highly encouraged to attend when they’re in the vicinity.
Current Chair: Richard Vogt, TV GuideCurrent Vice Chair: Nancy Beekman, BusinessWeek
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